Heidi Minghao He Wins Gold at the 2024 MUSE Creative Awards in Collaboration with Yue Hu and Xi Zhou

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Stanford, CA - September 5, 2024 - Acclaimed creative technologist Heidi Minghao He, alongside her esteemed collaborators, designers Yue Hu and Xi Zhou, has been awarded a Gold MUSE Creative Award for their groundbreaking project, "Experiential Shopping Experience for Press-on Nails." The trio's innovative approach and exceptional design earned them this prestigious recognition.

Winning Entry: Website - Experimental [https://museaward.com/winner-info.php?id=230958]

The project, a conceptual exploration of AI-powered nail design, aimed to revolutionize the industry. By leveraging Artificial Intelligence-Generated Content (AIGC), users could create highly personalized nail designs and connect with skilled crafters to bring their ideas to life. The project's innovative platform empowered users to input their desired design through simple prompts, fostering creativity and self-expression. Its user-friendly interface and AI-powered design tool made it accessible to users of all skill levels.

Heidi, as the creative technologist of the project, crafted the innovative interface for creating nail art that is both playful and inspiring. "As technology continues to shape our creative landscape, it's crucial to preserve the intrinsic essence of art while engineering it to new heights of impact," Heidi remarked. This interdisciplinary project came to life through the seamless collaboration among Xi, Yue, and Heidi, with each talented individual inspiring the others through iterative processes. The result is a platform that not only delivers stunning visual outcomes but also ensures the engineering feasibility of personalized nail designs, empowering users to explore and express their creativity like never before.

Image: https://lh7-rt.googleusercontent.com/docsz/AD_4nXcF_RpTWhRYKJ0XZmRaL-D87_EEAEzrCIbh_SdGQrbgAPR31l_tIVRfpPny37uMc7TGebKFhliAgqAXXZoJP3SzRCRc6IWnFEsRPgSBdNF4zpC8OWkyXa2lB_ExCnx-6ecmaPlsI8MiNXNLK8UNHa0WO_E?key=YBiLd70HC7dfsTfDmK8khQ

Photo Courtesy: Xi Zhou, Yue Hu and Heidi Minghao He

Muse Creative Award

Link to Muse Award [https://museaward.com/]

The MUSE Creative Awards and Design Awards, two prestigious global competitions hosted by the International Awards Associate (IAA), proudly announce the winners of their second season for 2024. With more than 8,700 entries from around the world, the awards continue to set the standard for recognizing the pinnacle of creativity and design excellence.

This season, Yue Hu, Xi Zhou and Heidi Minghao He emerged victorious, securing the coveted Gold award for the exceptional work submitted. The winning project, created by Yue, Xi and Heidi, showcases groundbreaking creativity and innovation, earning them a place among the elite.

The MUSE Awards is not merely a celebration of talent; it stands as a testament to the limitless innovation and vision that propel the creative and design industries forward. The International Awards Associate (IAA) remains dedicated to highlighting those who push boundaries, redefine standards, and inspire the world with their extraordinary work.

"Innovation is the heartbeat of progress," said Thomas Brandt, spokesperson of IAA. "The MUSE Awards recognize those who break new ground, challenge norms, and set new standards in their fields. This year's winners exemplify the spirit of pushing the boundaries and daring to lead."

Image: https://lh7-rt.googleusercontent.com/docsz/AD_4nXdV-nG_EI7IJrD6sS5ae4J-9D2EoIrx0rzrg5fl_ijQw_TCOn7Zsaqv-jdJA19V7JvBHpX_ovjNy-5zdJZCoOxxb-t5BsbtkPMPHKprX50PXnmunQmzk2jClSIK9hcXGFFrmZ24_akR6oaM9Xbf5H4fQDc?key=YBiLd70HC7dfsTfDmK8khQ

Photo Courtesy: Xi Zhou, Yue Hu and Heidi Minghao He

Grand Jury Panel

A jury of 78 renowned experts from 25 countries, each a leader in their field, gathered to evaluate the submissions with exceptional rigor and precision. Their combined experience and diverse backgrounds brought a depth of insight to the evaluation process, highlighting the exceptional quality of each submission. The blind judging process upheld high standards of fairness, allowing each work to be assessed solely on its own merits.

Among these distinguished judges were luminaries such as: Executive Creative Director at Grey Pakistan - Fizza Shah, Creative Art Director at Ogilvy Australia - Alexandre Collares, Senior Art Director at AlmapBBDO - Felipe Paganoti, Associate Creative Director at McCANN New York - Lucas Ribeiro, Creative Partner at BEAMY - Ronn Lee, Creative Director and Mentor at Publicis Middle East - Augusto Jesus Correia, Director of Brand Experience and Design at Bemergroup Int. - Ralph Christian Bremenkamp, Senior Architect at Tiago do Vale Arquitectos - Tiago do Vale, Creative Director and Founder of Kre8ive Partners - Mark Turner, Associate Principal / BIM Lead / Adjunct Professor at Kohn Pedersen Fox; Kean University - Yafei Zhang, Creative Director at MRM / McCann and Makina & Co - Danilo Villanueva, Fashion Designer at Thom Browne - Di Gao, to name a few.

Participation of International Brands

The MUSE Creative Awards and Design Awards continue to attract fine talents from every corner of the globe, drawing entries from leading companies and trailblazers alike. The competition saw submissions from internationally renowned brands, as well as groundbreaking work from creative talents who elevate their fields with fresh perspectives and bold ideas.

Direct submissions featured prominent names such as iHeartmedia, VML, Groove Jones, Refik Anadol Studio, Northwell Health, International Monetary Fund, Milwaukee Bucks, HONOR, Geely Design, Zippo (China) Outdoor Products Co., Ltd., Ralph Appelbaum Associates, Opera Norway AS, ANTA (CHINA) Co., LTD, Mohanad Barakat, MJARC Arquitectos, YA-MAN LTD., MINISO, and R whereas indirect submissions included Toyota USA, CJ ENM, Netflix APAC, Kraft Heinz, McDonald's, EssilorLuxottica, Sandoz, AIA, Grand Seiko, Amazon, Louis Vuitton, JFJ Productions Corp. Limited, Telly, The North Face, HEYTEA, Lobos 1707 Tequila, BLIZZARD & BURGERS, and William Grant and Sons.

"Distinguishing oneself among such extraordinary talent is no small feat," added Thomas. "We commend those whose visionary work not only draws attention but also transforms perspectives and drives the evolution of their industries."

About Heidi Minghao He

Heidi is a renowned creative technologist and new media artist. With a Bachelor's degree in Computer Science and Studio Art from Colby College and an MS in Information Systems with a concentration in Connective Media from Cornell University, Heidi has a strong foundation in both technology and art. She has been recognized for her innovative work, receiving the Backslash Art Fellowship in 2021 and being selected as an artist in Snap Spectacle's creator program. Additionally, her artistic contributions have been celebrated with a gold dotCOMM award. Heidi's work has been showcased at prestigious venues such as the Colby College Museum of Art, :iidrr Gallery in New York, and LikeLike Gallery in Pittsburgh. Beyond her artistic endeavors, Heidi is committed to integrating human-centric values into the tech world. She has created permanent installations for influential companies like TikTok and Google, reflecting her overarching vision of "Tech for Human."
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