Oral Care Products Market 2016: Toothbrushes, Toothpaste, Flosses, Dentures

Oral cavity acts as a gateway to the body, and concern about oral health has increased very much recently. Increased awareness about maintaining oral hygiene and fresh pleasant breath have led to the increase in demand of Oral care products. Good oral health is considered to be a sign of good overall health. Recently, with the development of technology, many new types of oral care products have been introduced in the market.

The increasing frequency of usage, increasing awareness, availability of new attractive products are the key factors that are driving the growth of global oral care products market. Furthermore, the shift of trend from traditional usage (which involved usage only for oral hygiene) to modern usage (which uses the oral care products as a lifestyle, status symbol and for aesthetics) has increased the demand for oral care products. Factors restraining the market growth are product recalls and presence of stringent regulatory environment.

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The global oral care products market is segmented based on product type and geography. The product type segment considered in this report include toothbrushes, toothpaste, flosses, sensitivity, whitening, rinses and dentures. Geographically, the market is segmented into four regions, namely, North America, Europe, Asia-Pacific and LAMEA. Few strategies adopted by major market players over last 3 years are expansion of R&D facilities, collaborations and product launch.

In 2013, Colgate collaborated with Indian Dental Association to conduct various checkup campaigns. It also launched new products like super slim tip bristle toothbrush and complete teeth whitening treatment. The companies profiled in this report are Johnson & Johnson, GlaxoSmithKline, Dentaid, ColgatePalmolive, Oral-B Laboratories Kao Corp, Dr. Fresh Inc., Henkel KgaA, Procter & Gamble, Unilever NV, Jordan AS, Global Gillette, Sunstar, Church & Dwight and Lion Corp.

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