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Press release


09-19-2016 02:49 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Mountain News


Mountain News Corporation is pleased to announce the name of its new premium audience targeting advertising platform, the Mountain Travel Audience Platform.
The MOUNTAIN TRAVEL AUDIENCE PLATFORM is the first of its kind that connects premium brands with more 30 million highly affluent, highly engaged mountain travel enthusiasts known as Mountain Travel Consumers. These consumers engage with content that aligns with their interests, year-round.
Utilizing premium 1st-party data, the Mountain Travel Audience Platform enables advertisers to deliver targeted, personalized content and impactful digital experiences across mobile devices and the web to Mountain Travel Consumers anywhere, on and off the mountain. The combination of 1st-party data, creative and decades of experience provides advertisers the opportunity serve hyper-targeted, relevant ads and meet their challenging revenue goals.
“We are thrilled to announce the launch of the Mountain Travel Audience Platform. With over 45 years of history enabling the mountain travel experience on a global level, we now have ability to connect our partners to this premium 1st-party audience in a highly targeted way,” said Johannes Jobst, European Sales and Advertising Director for Mountain News. “We continue to provide the most sophisticated solutions for our partners marketing needs and we are confident the Mountain Travel Audience Platform will be no exception.”
The Mountain Travel Audience Platform segments include, but not limited to, global jetsetters, eco-friendly consumers, social influencers and proud parents – among the avid skiers and snowboarders.
More information on The Mountain Travel Audience Platform:

Mountain News helps global brands reach an active and affluent audience called the Mountain Travel Consumer. We leverage premium 1st-party data to help our partners deliver targeted brand messaging across our multi-channel platform, enabling our clients to achieve measurable marketing results.

With a global reach of more than 30 million unique visitors each year, MNC operates 26 global websites in 14 different languages and is the top provider of snow reports to more than 2,500 websites throughout the world, including approximately 400 news media websites.

Mountain News is a subsidiary of Vail Resorts (NYSE: MTN) and is the publisher of OnTheSnow, Skiinfo and the Ski & Snow Report mobile app. Mountain news has offices in the United States, Germany, France, Italy and Norway.

Mountain News GmbH
Zweibrückenstr. 6
80331 Munich /Germany

Contact: Karolin Wladar
Phone: +49 (0)162 2547902

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