Press release
Hannover Convention and Event Bureau becomes partner of the Open Data MICE project
Graphic of the GCB's Open Data MICE project (© German Convention Bureau)
The Open Data MICE project is a forward-looking initiative of the GCB that aims to strengthen the MICE industry (meetings, incentives, conventions and events) in Germany through the use of open data. As part of this collaboration, Hannover will benefit from improved international visibility and an
visibility and an extended reach on the web.
"With the GCB, we have a strong partner at our side who supports us in successfully driving forward the internationalization of the Hannover Region as a business location," says Hans Nolte, Managing Director of Hannover Marketing & Tourismus GmbH (HTMG), to which the Convention Bureau belongs.
A central component of the project is the development of the "Knowledge Graph", a comprehensive database that maps Germany as a MICE location in the form of open data. This will result in numerous advantages for Hannover, such as the provision of relevant MICE data for innovative applications such as artificial intelligence (AI) and chatbots, as well as the availability of fully processed content for free use.
"The integration of artificial intelligence into our strategies and projects is a forward-looking step for the Hannover Convention Bureau. While the German Convention Bureau's entry into the 'Datagraph' project is still in the planning phase, we already see the immense potential that AI offers to optimize our work processes and increase efficiency. We look forward to further exploring these innovative approaches and integrating them into our workflows ito become more competitive on the international stage," says Nolte.
Hannover Marketing und Tourismus GmbH (HMTG)
Vahrenwalder Straße 7
30165 Hannover
Germany
http://www.visit-hannover.de
Frau Ela Windels
0511/123490-26
presse@hannover-marketing.de
Hannover Marketing & Tourismus GmbH (HMTG) with Managing Director Hans Christian Nolte is Hannover's central service provider for regions, location and city marketing as well as tourism services. Renowned business enterprises and interest groups from the Hannover Region support HMTG, which was founded in 2008, as cooperation partners and shareholders. The focus is broadly diversified and includes supra-regional measures to strengthen and further develop Hannover as an ideal region and space for innovation.
The aim of the HMTG is to strengthen identification with the entire economic and living space of Hannover as well as its national and international positioning.
The central field of activity is the supra-regional and international marketing of the Hannover Region (Lower Saxony's state capital plus 20 other towns and municipalities in the surrounding area of Hannover).
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