North America Poultry Feed Additive Market Size, Growth Opportunities 2024-2030

As demonstrated by Precision Business Insights (PBI), the latest report, the North America Poultry Feed Additives Market size was valued at USD 4,799.18 million in 2023 and is projected to reach USD 6,966.98 million by 2030 at a CAGR of 5.52% during the forecast period 2024-2030. The key drivers for the growth of the poultry feed additives are rising demand of Technological advancements, Innovative Nutrition Strategies for welfare of poultry contribute to this expansion. Companies like Cargill, ADM, DSM, BASF are continuously improving and adapting to market technological advancements. The integration of new technologies, such as artificial intelligence (AI), into feed formulation processes is expected to further enhance the impact of nutrition on poultry health and welfare. Additionally, The Surging demand for Processed meat and protein diets is on the rise, driven by the need for quality purposes. As researchers focus on creating unique formulations that offer superior nutritional value, feed preservation, and manufacturing process improvements.

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The North America Poultry Feed Additives Market Detailed Segmentation:
Based on the Additive type of the Market is segmented into the following
• Vitamins
• Antioxidants
• Amino Acids
• Enzymes
• Mycotoxin Detoxifiers
• Prebiotics
• Probiotics
• Postbiotics
• Phytogenic
• Feed Acidifiers
• Organic Acids
• Essential Oils
• Flavors and Sweeteners
• Pigments
• Binders
• Minerals
• Trace Minerals
• Antibiotics

Based on the additive type, the poultry feed additives market is segmented into Vitamins, Antioxidants, Amino Acids, Enzymes, Mycotoxin Detoxifiers, Prebiotics, Probiotics, Postbiotics, Phytogenic, Feed Acidifiers, Organic Acids, Essential Oils, Flavors and Sweeteners, Pigments, Binders, Minerals, Trace Minerals, Antibiotics. Among These, Amino acids was valued at USD 1182.85 and CAGR 7.21% for the forecast period. Moreover, Amino acids segment accounted for a share of 24.6% (2023) in the market. The nutrition of poultry feed now heavily depends on the amino acids found in animal feed. The production of poultry has expanded dramatically due to surge in demand for meat and eggs across the North America. Additionally, to fulfil the rising demand for poultry products while boosting feed efficiency at a reduced cost, animal nutritionists are increasingly favouring the use of amino acids in animal feed. The need for amino acids in poultry feed to guarantee the safety of the meat has increased due to worries about food safety. The increased awareness among farm owners of the significance of sustaining a healthy animal-based diet is another factor propelling the growth of the market for amino acids used in poultry feed. Additionally, a number of profitable opportunities are being created by growing consumer awareness and the demand for nutritional supplements for animals with monogastric feeding, which will drive the market ahead over the course of the projection period.

The Postbiotics segment is projected to grow at a CAGR of 6.74% over the forecast period. The segment is projected to create an opportunity of USD 13.3 million opportunity over the forecast period (2024-2030) A increasing movement toward exploring postbiotics as agents for enhancing poultry growth, feed efficiency, intestinal pathogen reduction, and health is propelled by research into the complex relationships between gut health and general immunity. With the help of postbiotics, poultry intestinal villi are improved, which increases the generation of lactic acid and decreases the amount of feces and Enterobacteriaceae. These improvements enhance the gut's health and immunological response, as well as growth performance.

This trend is driven by increasing consumer awareness of the importance of a healthy immune system for overall well-being of animal nutrition. As a result, there's a surge in demand for postbiotic supplements and feed additives that offer targeted immune support. Postbiotics revealed promising antioxidant effects due to higher concentrations of uronic acid and due to some enzyme's production of antioxidants, e.g., superoxide dismutase, glutathione peroxidase, and nicotinamide adenine dinucleotide oxidases and peroxidases. Amidst this trend, the market of postbiotics in poultry animal nutrition is experiencing robust growth, fuelled by consumer demand for products and cost-effective feed additives which ultimately promotes immune animal health.

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Based on the Source is segmented into the following
• Natural
• Synthetic

Based on the Form is segmented into the following
• Dry
• Liquid

Based on the Country, the Market is segmented into the following
• USA
• Canada

The U.S. Poultry Feed Additives Market was valued at USD 3,869.87 Million in 2019 and has grown with a CAGR of 3.74% over the historic years (2019 - 2023). By Type, Amino acids holds the largest share of 25.1% of the U.S. Poultry Feed Additives Market, followed by Essential Oils at a stake of 15.9% in 2023. Amino acids is anticipated grow at CAGR of 7.15% from 2024-2030 and expected to create an opportunity of USD 693.5 million over the forecast years (2024-2030). By Source, Synthetic holds the largest share of 63.9% of the U.S. Poultry Feed Additives Market, followed by Natural at a stake of 36.1% in 2023. Synthetic Feed additives is anticipated grow at CAGR of 5.24% from 2024-2030 and expected to create an opportunity of USD 1,211.9 million over the forecast years. By offering innovative solutions and specialized support, feed producers and poultry farmers to prosper in the post-antibiotic era and satisfy customer demands for ethically and sustainably produced poultry products. For the foreseeable future, the North America poultry industry is anticipated to rise because of consumer demand for chicken products.

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Strategic Expansion, Mergers, Collaborations, and Agreements are the key Strategies Adopted by Market Players:
The market players in the poultry feed additive market adopt a combination of these strategies to stay competitive, drive growth, and capitalize on opportunities in the dynamic sector. Companies invest in expanding their capabilities to meet the growing demand for feed additives This includes entering new areas of manufacturing and leveraging existing expertise and infrastructure for diversification. For instance,

• On Jan 29, 2024, Cargill had launched REVEAL Layers, a first-of-its-kind, non-invasive NIR technology to monitor the body condition of poultry. REVEAL Layers is part of Cargill's holistic approach to monitor body fat and egg production, supporting the producer and nutritionist to make educated decisions regarding the diet.

• On Jan 29, 2024, the combination of Novozymes and Chr. Hansen had successfully completed, creating Novonesis - a leading global biosolutions partner, Novonesis is a world-leading biosolutions partner for better business, healthier lives, and a healthier planet. The combined company brings together 10,000 people worldwide and an expertise that spans more than 30 different industries.

• On April 21, 2023, Cargill's has won 2023 Edison Awards™ for GOLD - Galleon™ Broiler Microbiome Intelligence is an innovative analysis tool leveraging the power of artificial intelligence. This tool allows poultry farmers to determine the gut microbiome health of their flocks and its correlation to their management practices. Galleon provides insights and actions to help improve flock health and positively influence profitability and performance, SILVER - SimPure RF and BRONZE - EverSweet™ + ClearFlo (EC1) Sweetening System

Key players are BASF SE, Phirbro Animal Health, Elanco Animal Health Inc., Archer Daniels Midland Co. (ADM), Cargill, Inc., Novozymes AS, Nadlex Animal Nutrition, Korveda, Probiotech International

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