Convergent and User-centric Strategies to Take Center Stage in Mobile Data and WiFi Monetization Approaches

A recent report added to the research report portfolio of MarketResearchReports.biz presents a thorough overview of the key monetization strategies and models for mobile data being employed by key vendors in the market globally. The report aims at providing in-depth information that can help telecom companies formulate effective strategies for a profitable run, customer retention, and healthy revenue growth in the face of intense competition in the market. The report is titled “Mobile Data and WiFi Monetization: Convergent and user-centric offers take center stage.”

The significant rise in demand for uninterrupted and high-quality broadband connectivity across the globe has transformed mobile data services into an effective engine for revenue growth for mobile network operators (MNOs). To make the most of the trend, an increasing number of operators are exploring novel approaches to attract consumers. The key approaches adopted by these players fall into three categories: user-centric, WiFi-centric, and network-centric.

Some of the market’s notable players are following the course of technology and performance improvement while others are leveraging their user analytics capabilities and reaching out to potential new consumers through differentiated and compelling packages to boost usage and uptake of mobile data. Some mobile network operators are exploiting opportunities stemming from the increased user preference to WiFi connectivity, modeling their mobile broadband service propositions around WiFi services.

Companies are also increasingly including converged services and multi-play packages in their portfolios. Big data analytics services are being approached to come up with most viable data bundling, pricing, and marketing strategies for mobile data.

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The report offers a thorough examination of such and many other approaches and strategies being employed by network operators so as to increase their participation in the global market for mobile data services. The report begins with a thorough analysis of the key business drivers of mobile data services from the provider’s viewpoint. It then delves deeper into the overview, strengths, weaknesses, and proximity of the key strategies employed and the key trends influencing consumer and operator choices regarding services.

The report presents an in-depth overview of the strategies specific to operators in regions and countries such as Asia, Latin America, the U.K., and the U.S., with a focus on the drivers and outcomes observed over the review period for each of the key operators examined in the study.

The report includes detailed case studies of some of the key players presently operating in the global mobile data and WiFi services market, which allow the reader a thorough understanding of the approaches and strategies adopted by the providers to monetize mobile data and WiFi. Operators featured in the study are China Telecom, Telefónica, America Móvil, British Telecom (EE), and AT&T.

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