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Healthy Snacks Market Share, Trend and Growth | General Mills, Inc., Nestlé S.A., Unilever PLC etc
Healthy Snacks Market
The escalating awareness of health and wellness among consumers, coupled with the surging popularity of convenience foods, has catalyzed the demand for healthy snacks. This trend is further supported by the growing sales through online channels and expanding opportunities in emerging economies across Latin America, Asia, and the Middle East & Africa. However, the market faces challenges, including the higher costs of healthy snacks compared to conventional options and the volatility of raw material prices.
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Market Segmentation and Trends
The healthy snacks market is segmented based on type, product claim, packaging type, distribution channel, and geography, with comprehensive analyses conducted at the country level.
By Type: The market is segmented into cereal & granola bars, nuts & seeds, dried fruits, meat snacks, biscuits & cookies, trail mix snacks, and other healthy snack types. In 2022, cereal & granola bars dominated the market, driven by the growing preference for healthy packaged foods, shifting dietary patterns, and the increasing prevalence of lifestyle-related diseases such as diabetes and obesity. However, the meat snacks segment is expected to experience the highest growth rate during the forecast period, spurred by rising global meat consumption, the appeal of spicy and protein-rich snacks, and growing consumer health consciousness.
By Product Claim: The market is categorized into gluten-free, low-fat, sugar-free, and other product claims. The gluten-free segment led the market in 2022, largely due to the increasing incidence of celiac disease, the health benefits of gluten-free products, and the rising demand among millennials. This segment is anticipated to continue its strong growth, driven by heightened awareness of gluten-related health issues and the ongoing demand for gluten-free options.
By Packaging Type: The market is divided into wraps, pouches, boxes, and other packaging types. In 2022, the wraps segment held the largest market share, propelled by the demand for on-the-go food solutions and advancements in the food packaging industry. Wrapped packaging's ability to maintain freshness and ease of storage makes it a preferred choice among consumers. The boxes segment, however, is expected to grow significantly during the forecast period, supported by the cost-effectiveness of boxed packaging and the booming e-commerce industry.
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By Distribution Channel: The healthy snacks market is segmented into supermarkets & hypermarkets, convenience stores, specialty stores, online channels, and other distribution channels. Supermarkets & hypermarkets accounted for the largest market share in 2022, reflecting the strong presence of these retail formats and the convenience they offer to consumers. However, online channels are anticipated to register the highest growth rate, driven by consumer preferences for personalized shopping experiences, the convenience of online shopping, and competitive pricing.
Regional Insights
Geographically, North America dominated the healthy snacks market in 2022, supported by a well-established food industry, growing health awareness, and high demand for gluten-free and clean-label snacks. The U.S., in particular, led the market in North America, with the demand fueled by changing consumer preferences towards convenience foods, the popularity of unique snack flavors, and the increasing adoption of health and wellness trends. The country's high rates of obesity and related health issues have accelerated the shift towards healthier snacking options, contributing to the market's growth.
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Key Market Players
Prominent companies in the healthy snacks market include General Mills, Inc. (U.S.), Mondelēz International, Inc. (U.S.), Nestlé S.A. (Switzerland), Unilever PLC (U.K.), Kellogg Company (U.S.), Tyson Foods, Inc. (U.S.), The Hain Celestial Group, Inc. (U.S.), Hormel Foods Corporation (U.S.), B&G Foods, Inc. (U.S.), Del Monte Foods Inc. (U.S.), PepsiCo, Inc. (U.S.), KIND LLC (U.S.), Danone S.A. (France), and Select Harvests Limited (Australia).
As the market continues to expand, these industry leaders are poised to capitalize on the growing demand for healthy, convenient, and functional snack options, driving innovation and shaping the future of the global healthy snacks market.
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