Press release
Active Packaging Market Projected to Reach $35.7 Billion by 2031
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Market Drivers and Opportunities
1. Demand for Sustainable and Longer-Lasting Packaging:
The surge in consumer demand for packaging that ensures product longevity and sustainability is a major factor propelling the active packaging market forward. This demand is particularly pronounced in the food and beverage industry, where consumers increasingly seek fresh and high-quality packaged products.
2. Growing Adoption in Healthcare and Pharmaceuticals:
The healthcare and pharmaceutical sectors are expected to present significant growth opportunities for active packaging solutions. The industry's focus on maintaining the safety, quality, and efficacy of medical products is driving the adoption of advanced packaging technologies.
3. Technological Advancements in Bio-Based Packaging:
Innovation in bio-based active packaging is emerging as a significant trend within the market. This development aligns with the global push towards environmentally friendly solutions, further enhancing the market's growth prospects.
Challenges
Despite the promising outlook, the active packaging market faces challenges that could impact its growth trajectory. High raw material costs continue to be a primary concern, potentially limiting market expansion. Additionally, consumer awareness of active packaging benefits remains low, particularly in certain regions, posing a challenge to widespread adoption.
Market Segmentation
The active packaging market is segmented by type, application, and geography to provide a comprehensive analysis.
By Type:
The market is categorized into gas scavengers/emitters, antimicrobial agents, moisture absorbers, microwave susceptors, and other types. In 2024, gas scavengers/emitters are expected to dominate the market, accounting for 26.0% of the overall market share. This segment's large share is attributed to the increasing need to extend product shelf life, enhance safety, and maintain product freshness. The segment is also projected to register the highest CAGR during the forecast period.
By Application:
Applications of active packaging include food and beverages, healthcare and pharmaceuticals, retail and e-commerce, personal care and cosmetics, transportation and logistics, among others. The food and beverage segment is expected to hold the largest share, at 30.0%, of the active packaging market in 2024. This dominance is driven by the growing consumer demand for food safety, convenient packaging solutions, and the need to extend the shelf life of food products. Meanwhile, the healthcare and pharmaceutical segment is poised for the fastest growth, reflecting increased awareness of healthy lifestyles and the need to preserve the quality and safety of pharmaceutical products.
By Geography:
Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific is projected to lead the market with a 34.0% share in 2024, driven by the widespread adoption of active packaging in the food and beverage sector and a growing focus on eco-friendly packaging solutions. The region is also expected to register the highest CAGR of 9.0% during the forecast period, supported by rapid economic growth and the expanding e-commerce sector in countries like China, Japan, South Korea, and India.
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Key Market Players
The active packaging market is characterized by the presence of several key players, including:
Amcor plc (Australia)
Ball Corporation (U.S.)
Sealed Air Corporation (U.S.)
WestRock Company (U.S.)
Desiccare, Inc. (U.S.)
Crown Holdings, Inc. (U.S.)
Microbeguard Corporation (U.S.)
AptarGroup, Inc. (U.S.)
Amelco Desiccants Inc. (Philippines)
Amerplast Ltd. (Finland)
DuPont de Nemours, Inc. (U.S.)
Cilicant Private Limited (India)
These companies are at the forefront of innovation, driving the market with advanced technologies and strategic expansions. For instance, in December 2022, Amcor plc (Australia) inaugurated a state-of-the-art manufacturing plant in Huizhou, China, with an investment of nearly USD 100 million. The facility, the largest flexible packaging plant by production capacity in China, underscores Amcor's commitment to meeting growing demand across the Asia-Pacific region.
Future Outlook
The active packaging market is poised for substantial growth across various segments and geographies. As the demand for sustainable, long-lasting, and efficient packaging solutions continues to rise, the market offers significant opportunities for innovation and development. Key industry players are expected to continue driving advancements that will shape the future of active packaging globally.
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