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Ready To Drink (RTD) Alcoholic Beverages Market: Opportunities, Strategies, Size, Share, and Analysis 2024-2033
Ready To Drink (RTD) Alcoholic Beverages Market
As per the report, the ready to drink(RTD) alcoholic beverages market size has grown strongly in recent years. It will grow from 21.26 billion in 2023 to 23.13 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The ready to drink(RTD) alcoholic beverages market size is expected to see strong growth in the next few years. It will grow to $32.77 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%.
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Impact Of Low-Alcohol And No-Alcohol Drinks On The Ready-To-Drink (RTD) Alcoholic Beverages Market
The growing popularity of low-alcohol and no-alcohol drinks is expected to propel the growth of the ready-to-drink (RTD) alcoholic beverage market going forward. Low-alcohol and no-alcohol drinks are beverages that contain little to no alcohol content, catering to individuals who prefer to reduce or eliminate their alcohol consumption. The growing popularity of low-alcohol and no-alcohol drinks is due to increasing awareness about the health risks, mindful drinking movement, and growing cultural acceptance and preference for sober socializing. RTD beverages help expand the market for low-alcohol and no-alcohol drinks by providing convenient, consistent, and enjoyable alternatives that cater to modern consumers' evolving preferences and lifestyles. For instance, in February 2023, according to Monster Beverage Corporation, a US-based beverage company that manufactures energy drinks, net sales for the company's monster energy drinks segment increased 2.6 % to $1.39 billion for the 2022 fourth quarter from $1.35 billion for the 2021 fourth quarter. Therefore, the growing popularity of low-alcohol and no-alcohol drinks drives the ready-to-drink (RTD) alcoholic beverages market.
Leading Companies Innovate with Premium Ready-To-Drink Cocktails To Meet The Demand For Wellness And Convenience
Major companies operating in the ready-to-drink alcoholic beverages market are developing innovative products, such as premium ready-to-drink cocktails, to cater to the growing wellness-oriented and convenience-focused market. Premium ready-to-drink (RTD) cocktails are high-quality, pre-mixed alcoholic beverages that combine convenience with superior ingredients and craftsmanship designed to offer a sophisticated drinking experience akin to what one might expect from a professionally made cocktail at a bar. For instance, in October 2023, Diageo, a UK-based beverages company, launched the Cocktail Collection, a line of premium ready-to-drink (RTD) cocktails in the US and UK markets. These RTD cocktails are designed to provide consumers with a convenient and elevated way to enjoy premium cocktails at home without the hassle of mixing them from scratch. Each 500ml bottle contains five servings, while 100ml cans are also available.
The ready to drink (RTD) alcoholic beverages market covered in this report is segmented -
1) By Type: Alcopop, Cocktail Pre-Mixes, Bottled Cocktails
2) By Flavour: Regular, Flavoured
3) By Packaging Type: Bottle, Can, Other Packaging Types
4) By Distribution channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-Premise, Other Distribution Channels
5) By End User: Residential Or Retail, Commercial Or HoReCa
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Major companies operating in the ready to drink (RTD) alcoholic beverages market are Anheuser-Busch Inbev SA, CocaCola Company, Diageo plc, Asahi Group Holdings Ltd. , Kirin Holdings Company Ltd., Pernod Ricard, Molson Coors Beverage Company (TAP), Carlsberg AS, Suntory Group, Constellation Brands Inc., Brown-Forman Corporation, Campari Group, Davide Campari Milano N.V., Boston Beer Company Inc., PepsiCo Inc., La Martiniquaise, Heineken Holding N.V.'s, Krombacher Brewery, Rémy Cointreau USA Inc., Beam Suntory Inc., Mark Anthony Group Inc., Mike's Hard Lemonade Co., Bacardi Limited, Tails Cocktails
Contents of the report:
1. Executive Summary
2. Ready To Drink (RTD) Alcoholic Beverages Market Report Structure
3. Ready To Drink (RTD) Alcoholic Beverages Market Trends And Strategies
4. Ready To Drink (RTD) Alcoholic Beverages Market - Macro Economic Scenario
5. Ready To Drink (RTD) Alcoholic Beverages Market Size And Growth
…..
27. Ready To Drink (RTD) Alcoholic Beverages Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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