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Insurance Competitor Profile: Sainsbury’s

09-14-2016 03:12 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: ReportBazzar

Summary
Sainsbury’s is a retailing giant and the UK’s second-largest supermarket brand. As with rival Tesco, Sainsbury’s Bank spread its wings into the financial services industry in the 1990s and is now a well-established name in personal lines, able to play off its brand recognition, cross-selling capability, and strong understanding of its customers. A reduction in marketing activity around its personal lines insurance portfolio in a highly competitive market has seen Sainsbury’s remain below Tesco (and other retail brands in some cases) in terms of brand selection. The question is whether, facing a range of challenges in its core retail business, it will demonstrate appetite to fully leverage its strength in the insurance space.

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Key Findings
– Sainsbury’s Bank was the 20th most selected insurance brand for home insurance, according to our 2015 General Insurance Consumer Survey, while it was only 29th most popular for car insurance.

– Sainsbury’s Bank’s insurance advertising has declined quite dramatically in the last couple of years.

Synopsis
Verdict Financial’s “Insurance Competitor Profile: Sainsbury’s” explores Sainsbury’s brand power within the context of Sainsbury’s Bank and looks at the strengths, weaknesses, opportunities, and threats found within Sainsbury’s insurance business.

Reasons To Buy
– Gather insight into where Sainsbury’s Bank is performing strongest by insurance product and purchasing method.

– Identify the comparative strengths and weaknesses of Sainsbury’s insurance business and the opportunities or threats emerging as a result.

Buy Complete Report: http://www.reportbazzar.com/product/insurance-competitor-profile-sainsburys/

Reportbazzar.com is your trusted source for the most inclusive and informative assortment of market research reports designed to empower you with the latest in industry information that translates to time and cost savings for your business. We not only help you give wing to your latent business ideas but also facilitate you in taking the best informed and strategic decisions that guarantee success in your most promising business endeavors.

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