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Global Portable Battery Pack Market Drivers and challenges By 2015-2021
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Portable battery pack eliminates the need for conventional charging sources and allows end-users to charge their portable devices anywhere. Growing demand for improved run time in portable battery in coming years is expected to drive the growth of portable battery pack market. In addition, high charging cycle requirement by end-users and proliferation of smart-phones and tablets is increasing the demand for portable battery pack.
The global portable battery pack market can be segmented based on its product type, capacity range and technology. Depending on the types of products, the portable battery pack market can be segmented into four major categories as smart-phones, portable media players, tablets and others (laptop). The portable battery pack market can be segmented on the basis of capacity range into five categories which include 1,000 to 2,500 mAh, 2,500 to 5,000 mAh, 5,000 to 7,500 mAh, 7,500 to 10,000 mAh and above 10,000 mAh. On the basis of technology, the portable battery pack market can be segmented into four major categories as nickel metal hydride, Li-Ion (lithium-ion) battery, Li-Polymer (lithium-polymer) battery and Ni-Cd (nickel cadmium) battery. The portable battery pack market can also be segmented based on major geographical regions into North America, Europe, Asia Pacific and Rest of the World (Middle East, Latin America and Africa). Among all the regional markets, North America is domination the global portable battery pack market owing to the increased adoption of portable battery pack devices due to growing demand for device capacity range in countries such as United States and Canada.
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Some of the key players in portable battery pack market include BYD Company Ltd., Sony Corporation, China BAK Battery Inc., Panasonic Corporation, Duracell International Inc., LG Chem Power Inc. (LGCPI), Samsung SDI Co. Ltd., mophie Inc., Simplo Technology Co. Ltd. and Energizer Holdings Inc. among others. Major players are focusing on acquisition and strategic partnerships to increase their geographical presence in the market. In addition, to gain competitive advantage, portable battery pack providers are emphasizing on providing innovative and cost effective battery packs to their customers. For example, in 2014, Samsung SDI Co. Ltd. introduced portable battery pack with a capacity of 6,000 mAh, designed for Galaxy Note 3. This portable battery pack is capable of charging Galaxy Note 5 and Galaxy S5 two times.
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