Global Hearing Aids Market 2016: Digital hearing aids, Analog hearing aids
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In addition, the introduction of new product formats and multi-brand strategies are likely to offer great opportunities in the future. Few of the key strategies adopted by leading players in the market are acquisitions and product launches. This is more evident from the recent acquisition of Germany-based, Hansaton Akustik GmbH by Sonova Holding AG on April 16, 2015. This acquisition is purely intended to expand the existing product portfolio and develop a multi-brand repute of the acquirer.
To provide a detailed market assessment, the report segments the hearing aids market on the basis of types, technology and geography. Based on type, the market is segmented into in-the-ear aids (ITE), behind-the-ear aids (BTE), receiver-in-the-ear aids (RITE) and canal hearing aids. On the basis of technology, the market is segmented into digital and analog hearing aids. The report covers a geographic breakdown and a detailed analysis of each of the aforesaid segments across North America, Europe, Asia Pacific, and LAMEA.
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Comprehensive competitive analysis and profiles of major market players such as Siemens AG, Sonova Holding AG, William Demant Holding A/S, GN Resound, Widex A/S and others are also provided in the report.
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