Trends in the European Parc; The prevalence of domestic and non-domestic manufacturers in the European vehicle parc to 2019
When it comes to vehicle purchasing habits, a number of stereotypes persist, affecting the public’s perception of manufacturers and also the countries in which they are based.
Being able to differentiate between manufacturers – and what they are perceived to stand for – is becoming more important when the world’s major manufacturers are becoming increasingly global, and appear to offer similar product lines. To succeed, manufacturers need to position themselves to take account of consumer preferences and perceptions that invariably differ from market to market. The cultural variation between consumers in different countries has a significant impact on whether the motorist prefers international or local brands. Understanding which preferences are at play in which country – and properly understanding the market considerations – allows the right business decisions to be made.
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Understanding the purchasing preferences of motorists in European countries presents manufacturers with an opportunity to examine how the market has changed – and is forecast to change – allowing them to consider the future purchasing dynamics that they will have to contend with and how they will shape the parc.
– In the auto world, a vehicle’s country of origin can be very important. Until relatively recently, motorists demonstrated a marked preference for vehicles manufactured by domestic marques, with German consumers typically purchasing German- branded and German-made vehicles, and their French, Italian and British counterparts doing much the same. In the modern world, that no longer applies.
– Until relatively recently, companies designed and manufactured their products in the country where they were based. As a result, and also due to the fact that motorists were less exposed to foreign brands, motorists used to default to domestic manufacturers over non-domestic manufacturers.
– Today, where a vehicle is made has more importance than ever before. It can be taken as an indicator of how safe the vehicle is, how well made it is, how luxurious or “premium” it is and how environmentally friendly it is. These associations are formed in the minds of motorists far in advance of them actually entering a dealership, but have a profound influence on them at the point of purchase. The origin of a vehicle, related to a specific country, is an important issue, especially in the emerging markets, which continue to aspire to vehicles that are manufactured by non-domestic brands. Understanding the preferences of individual countries in terms of where the vehicles in its parc are made – i.e. whether they are domestic or non-domestic – provides manufacturers with an opportunity to create a competitive advantage and differentiate themselves from their competitors.
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“Trends in the European Parc”, a Trend Report by Verdict Retail, provides an executive-level overview of motorists’ purchasing preferences across Europe, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the European new car market, analyzing key trends on motorists preferences for vehicles manufactured by domestic and non-domestic manufacturers.
It provides in-depth analysis of the following:
– Domestic and non-domestic manufacturers by country of origin, from 2011 to 2019, for each European country.
– Identifying what the future of the European auto market will look in 2019
Reasons To Buy
– This Verdict Retail report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the purchasing habits of motorists across Europe, providing insights into individual European markets
– The report is designed for an executive-level audience, boasting presentation quality charts that allows it to be turned into presentable material immediately.
– The broad but detailed perspective will help auto industry players to target markets which are amenable to their marque
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