Product Analytics Market Size, Trends, Latest Insights, Analysis and Forecast 2024-2031

The global Product Analytics market is anticipated to grow significantly at a CAGR of 9.2% over the forecast period (2024-2031). The key aspect that drives the growth of the global product analytics market includes the presence of the key players continuously innovating novel technologies also enhances market growth. Players such as Google Inc., IBM Corp., Oracle Corp., Adobe Inc., Salesforce Inc., and Heap among others substantially contribute to the market growth.

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In June 2019, Google Inc. completed the acquisition of Looker, a provider of BI software for data analysis. The acquisition done by Google Inc. allows it to enhance the Google Cloud by adding BI software to it.

In June 2019, Oracle Corp. joined hands with Genpact for enhancing its customer experience through Oracle Analytics Cloud. Genpact used Oracle Analytics, along with its software, for airline customers for creating values for its manufacturing process and optimize travel safety.

In May 2019, Oracle partnered with Ireland's main postal provider, An Post one of the largest retail networks in the country. With Oracle Analytics Cloud, An Post obtains data from various sources, such as finance, parcels and mail operations, manpower management, and retail. The analysis is then provided to customers and the staff of An Post through interactive self-service dashboards. Thus, such services enhance the growth of the market during the forecast period.

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Market Coverage

Segment Covered- By Deployment Mode, By Components and By Industry Verticals

Regions Covered- North America, Europe, Asia-Pacific, Rest of the World

Competitive Landscape- Google Inc., IBM Corp., Oracle Corp., Adobe Inc., Salesforce Inc., and Heap among others

Key questions addressed by the report

What is the market growth rate?
Which segment/region dominates the market in base year?
Which segment/region will project fastest growth in the market?
How COVID-19 impacted the market?
o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region/segment

Who is the leader in the market?
How players are addressing challenges to sustain growth?
Where is the investment opportunity?

Global Product Analytics Market - Segmentation

By Deployment Mode

Cloud-Based
On-Premises

By Component

Software
Service

By Industry Vertical

Automotive
Retail & Consumer Goods
Healthcare & Pharmaceuticals
Energy & Utilities
Media & Entertainment
Industrial Equipment Manufacturing
Others


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