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Top Trends In Tobacco And Anti-Smoking: Flavored Tobacco And Smoking Alternatives Appealing To Consumers

09-09-2016 08:20 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Retail Industry

The report presents a comprehensive evaluation of the key trends and future opportunities that are shaped by the needs and behavior of end-users in the tobacco market. The research in the report is backed by relevant examples of innovation.

The report presents a 360-degree view of the current trends in tobacco and anti-smoking products consumption. These findings can help market players in learning about flavors and other preferences that successfully engage with regular as well as occasional consumers. As per the report, there are many consumers that prefer heritage and specialty brands for an authentic tobacco sensation, while others opt for smoking for status and indulgence. Moreover, 46% of the total consumers worldwide are reported to smoke occasionally. Therefore, such preferences make way for novel and premium products.

The report offers an in-depth study of the regional and demographic nuances in preferences for tobacco products, smoking alternatives, and anti-smoking categories. As per the findings of the report, the inclination towards tobacco use is the highest in low and middle-income countries, while it is steadily reducing in industrialized countries. Specialty and heritage brands are the most preferred type amongst consumers in the North Africa and Middle East region. In Central and South America, the popularity for these is growing rapidly.

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Flavor experimentation is the key factor driving tobacco innovation. With the growing demand for new and impactful sensory experiences amongst consumers, manufacturers are developing exotic and unique flavors of tobacco products and smoking alternatives. For instance, nearly 33% of regular tobacco users who prefer “dessert” to other flavor groups, report chocolate as their favorite flavor. However, older smokers, aged 65 years or above, preferred less complex dessert flavors. Amongst younger consumers, smokeless tobacco products are more popular.

In recent times, companies operating in the tobacco and nicotine market have begun employing marketing and media campaigns that project smoking to be glamorous. In poor economies, companies use marketing strategies that equate tobacco consumption with western themes, such as gender equality and freedom.

On the other hand, several countries worldwide have imposed bans on the marketing of cigarettes, cigars and other tobacco products. Also, government policies and regulations and heavy taxation on tobacco manufacturing are largely influencing the market. These policies have been successful in psychologically impacting the consumers to quit smoking and tobacco consumption. However, several manufacturers are shifting their focus towards e-cigarettes as they are a less regulated and healthier alternative to conventional tobacco products.

The report profiles the leading companies in the tobacco and cigarette market. Some of the key players are Dunhill, BandZ, Davidoff, Tsuge, Philip Morris, Camel, Hongtashan, Be Posh, Clavo Premio, R.K. Reynold’s, and Natural American Spirit.

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