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Asia-Pacific Back-to-school Market Revenue, Insights, Overview, Outlook, Analysis | Valuates Reports

08-10-2024 10:24 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Valuates Reports

Asia-Pacific Back-to-school Market

The Asia-Pacific back-to-school market size was valued at $26.3 billion in 2020, and is projected reach $58.2 billion by 2030, registering a CAGR of 6.0% from 2021 to 2030. The stationery segment led in terms of Asia-Pacific back to school market share in 2020 and is expected to retain its dominance throughout the forecast period.

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Asia-Pacific Back-to-school Market by Product Type, (Backpack, Electronic, Stationery, Clothing, Shoes, and Other) and Sales Channel (Hypermarket/Supermarket, E-commerce, Dollar Stores, Specialty Stores, and Others)

Key Companies
ACCO Brands
Adidas
Harlequin International Group
ITC
Kokuyo Camlin
Mitsubishi Pencil
Pelikan International Corporation Berhad
Puma SE
Wh Smith Plc
Zebra Pen Corp
Faber-Castell
Nike
Skybags
IZOD
Staedtler

Back-to-school products include essential items such as backpacks, pens, pencils, erasers, sharpeners, rulers, uniforms, and shoes. Most of these products are conventional, however, many unique ideas are being implemented in these products, which are driving the market expansion. Backpacks have seen prominent changes over the years. For instance, backpacks, nowadays, are made with memory foam shoulder pads to provide maximum comfort and support at back. Furthermore, backpacks are designed to evenly distribute the weight of the materials to lower stress on shoulders. On the similar lines, novel innovations in pens have been witnessed in recent years such as leak-proof cartridges, smooth flow ink, and vibration reduction technology to reduce the vibrations while writing have resulted in market expansion. In addition, introduction of notebooks with ideas such as interactive origami papers and 3D front covers to make them more appealing to children is notably contributing toward the market growth. Thus, increase in innovations in back-to-school supplies fosters the growth of the market in Asia-Pacific.

Depending on the distribution channel, the Asia-Pacific back to school market is divided into hypermarket/supermarket, e-commerce, dollar stores, specialty stores, and others. Specialty store are the most predominant channel for the purchase of back to school products and the e-commerce segment is expected to have the highest growth.

The report focuses on the Asia-Pacific back to school market growth prospects, restraints, and opportunities of the Asia-Pacific back to school market. The study provides Porter's five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the Asia-Pacific back to school market.

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