Press release
Makeup Market size was valued at US$ 51.31 Bn. in 2023
Forecast Increase in Revenue:Makeup Market size was valued at US$ 51.31 Bn. in 2023 and the total revenue is expected to grow at CAGR 5.62% through 2024 to 2030, reaching nearly US$ 75.23 Bn.
Makeup Market Overview:
The Makeup Market, also referred to as the color cosmetics industry, encompasses a diverse array of products designed to enhance physical appearance. This includes popular items such as lipsticks, foundations, concealers, mascaras, and eyeliners. The market's growth is primarily fueled by the rising number of working women and college students who incorporate these products into their daily routines to maintain a polished and professional appearance.
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Drivers in the Makeup Market :
A significant driver of the market is the growing participation of women in the workforce coupled with heightened awareness of physical appearance, particularly among millennials. Social media influence and the popularity of selfies have further amplified interest in facial makeup products, particularly among younger consumers. Additionally, continuous innovations and aggressive marketing strategies by manufacturers are propelling market expansion.
Makeup Market Trends:
The market has seen a substantial rise in demand for male-oriented cosmetics, a trend that is expected to gain momentum during the forecast period. Companies like TOM FORD are leading the charge by introducing specialized products for men. Moreover, the increasing use of digital platforms for shopping is transforming consumer buying patterns, with online sales channels expected to witness the fastest growth.
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Makeup Market Opportunities:
As consumers become more conscious of personal grooming and physical appearance, opportunities abound for businesses in the makeup industry. Expanding product lines to include more male-oriented products, as well as leveraging e-commerce platforms, are key strategies for capturing market share. Additionally, there is potential in developing products that minimize adverse side effects, appealing to the growing segment of health-conscious consumers.
What is Makeup Market Regional Insight?
The Asia-Pacific region currently dominates the global makeup market, accounting for 30.5% of the market share in 2023. This dominance is driven by the increasing number of working women, urbanization, and improved standards of living in the region. North America, on the other hand, is expected to experience the highest growth rate with a CAGR of 6.14%, largely due to rising consumer expenditure and demand for premium products.
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Segmentation Analysis of the Makeup Market
by Product
Foundation
Concealer
Powder
Primer
by Distribution Channel
Online
Offline
Who is the largest manufacturers of Makeup Market worldwide?
L'Oreal
LVMH Moet Hennessy Louis Vuitton
Coty Inc.
Kao Corporation
Oriflame
Estรฉe Lauder Inc.
Unilever
Revlon, Inc.
Coty Inc.
The Procter & Gamble Company
Avon Products Inc.
Shiseido Co., Ltd
Kao Corporation
Amorepacific Corporation
Mary Kay Inc.
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Key Offerings:
Past Market Size and Competitive Landscape
Makeup Market Size, Share, Size & Forecast by different segment
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
Makeup Market Segmentation - A detailed analysis by Product
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
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