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Artificial Intelligence based Personalization Market worth $12.71 billion by 2030, growing at a CAGR of 18.62% - Exclusive Report by 360iResearch
Artificial Intelligence based Personalization Market | 360iResearch
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Artificial Intelligence (AI) based personalization leverages AI technologies to customize user experiences, products, and services based on individual preferences and behaviors, including recommendation engines, personalized content delivery, targeted marketing, and customer segmentation. This technology is essential for enhancing customer experience, increasing operational efficiency, and providing a competitive advantage. Applications span e-commerce, media and entertainment, healthcare, finance, and retail, offering personalized product recommendations, customized content, tailored medical advice, and financial solutions. The end-use scope covers both consumer markets and enterprise markets, enhancing direct-to-consumer services and streamlining business operations. Key growth factors include advancements in AI technology, big data utilization, growing consumer demand for personalized experiences, increased competition, and cost reductions. Emerging opportunities lie in areas such as video personalization in streaming services, voice-activated personalization, and personalized healthcare solutions. Recommendations focus on data collection and analysis, collaborations with tech firms, customer-focused innovation, and regulatory compliance. However, challenges such as data privacy concerns, integration issues, high initial costs, ethical concerns, and algorithmic bias must be addressed. Innovation opportunities include context-aware personalization, emotion AI, cross-channel personalization, AI-driven personalization in Internet of Things (IoT), and advanced customer segmentation. The market for AI-based personalization is highly dynamic, competitive, regulated, and customer-centric, driven by continuous technological advancements and changing consumer preferences. Companies must navigate significant challenges but can achieve competitive advantages by investing in advanced AI research and strategic partnerships.
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Market Segmentation & Coverage:
This research report categorizes the Artificial Intelligence based Personalization Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Technology, market is studied across Collaborative Filtering, Contextual Bandit Algorithms, Deep Learning, Machine Learning Algorithms, Natural Language Processing, Neural Networks, Predictive Analytics, and Reinforcement Learning.
Based on Application, market is studied across Ad Targeting & Retargeting, Content Customization, Email Marketing Personalization, Personalized Customer Service, Search Result Personalization, Social Media Personalization, and Website & App Personalization.
Based on Industry Vertical, market is studied across Automotive, e-Commerce & Retail, Financial Services, Healthcare, Media & Entertainment, Telecommunications, and Travel & Hospitality.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Key Company Profiles:
The report delves into recent significant developments in the Artificial Intelligence based Personalization Market, highlighting leading vendors and their innovative profiles. These include Abmatic AI, Adobe Inc., AIContentfy, Amazon Web Services Inc., Apple, Inc., Braze, Inc., Check Point Software Technologies,, Cisco Systems Inc., Gen Digital Inc., Google LLC by Alphabet Inc., Hewlett Packard Enterprise Development LP, Intel Corporation, International Business Machines Corporation, Kyndryl Inc., Microsoft Corporation, NEC Corporation, NVIDIA Corporation, Optimizely, Oracle Corporation, Salesforce, Inc, SAP SE, and Simplify360 Inc..
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Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Artificial Intelligence based Personalization Market, by Technology
7. Artificial Intelligence based Personalization Market, by Application
8. Artificial Intelligence based Personalization Market, by Industry Vertical
9. Americas Artificial Intelligence based Personalization Market
10. Asia-Pacific Artificial Intelligence based Personalization Market
11. Europe, Middle East & Africa Artificial Intelligence based Personalization Market
12. Competitive Landscape
13. Competitive Portfolio
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