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Digital Map Market Size & Trends, Growth Analysis 2024
Digital Map Market Size
As per the report, the digital map market size has grown rapidly in recent years. It will grow from $16.54 billion in 2023 to $18.77 billion in 2024 at a compound annual growth rate (CAGR) of 13.5%. The digital map market size is expected to see rapid growth in the next few years. It will grow to $31.79 billion in 2028 at a compound annual growth rate (CAGR) of 14.1%.
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Rise Of Location-Based Marketing Fuels Growth In The Digital Map Market
An increase in the number of location-based services for marketing and advertising is expected to propel the growth of the digital map market going forward. Location-based marketing (LBM) is a direct marketing tactic that notifies the owner of a mobile device about a deal from a nearby company by using the device's location. A digital map helps to get the exact location and nearest route to the delivery agent. For instance, according to The Next Web (TNW), a Netherlands-based company that focuses on new technology and startups, in 2021, spending on location-targeted advertisements will have increased to $33.3 billion, which is 45% of all mobile advertising expenditures. According to Factual, a US-based location data company, 80% of customers use their desired location-based alerts, demonstrating that they are responsive to location-based advertisements. Therefore, an increase in the number of location-based services for marketing and advertising is driving the growth of the digital map market.
Innovative Technologies Drive The Digital Map Market
Technological advancement is a key trend gaining popularity in the digital map market. Major companies in the digital map market are developing advanced technologies such as artificial intelligence and the use of aerial image data to sustain their position in the market. For instance, in May 2022, Google Maps, a US-based technology company, launched a new web mapping platform. This application's new features include artificial intelligence and the use of aerial image data to allow users to experience a digital model of the streets, roads, and landmarks that helps them find a landmark, restaurant, or venue that feels and looks as if they are already in the place before they can even get there. This application is useful for travelers and people who want to check out a new place before visiting it.
The digital map market covered in this report is segmented -
1) By Type: Services, Solutions.
2) By Functionality: Scientific, GPS Navigation, Computerized.
3) By Service: Consulting, Development, Management.
4) By Industry: Automotive, Engineering And Construction, Logistics And Transportation, Energy And Utilities, Telecommunication.
5) By Application: Real-Time Location Data Management, Geocoding And Geo-positioning, Routing And Navigation, Asset Tracking, Reverse Geocoding
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Major companies operating in the digital map market report are Google LLC, Apple Inc., TomTom International BV, Environmental Systems Research Institute Inc., INRIX Inc., HERE Global B. V., Mapbox Inc., Waze Mobile, Microsoft Corporation, NavInfo Co. Ltd., Baidu Inc., MapQuest Inc., Naver Corporation, Telenav Inc., Zenrin Co. Ltd., AutoNavi Software Co. Ltd., Info Systems Pvt. Ltd., Esri, Sygic a. s., OpenStreetMap Foundation, Mappy SA, Navmii Holdings plc, GeoIQ Inc., Geoapify Inc., Mapfit Inc., Geo-Innovation LLC, Mireo d. d., Kapsch TrafficCom AG, Mapwize SAS, Avenza Systems Inc., MapTiler AG
Contents of the report:
1. Executive Summary
2. Digital Map Market Report Structure
3. Digital Map Market Trends And Strategies
4. Digital Map Market - Macro Economic Scenario
5. Digital Map Market Size And Growth
…..
27. Digital Map Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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