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2024 Customer Journey Analytics Market Report : Market Size, Growth Drivers, And Key Trends | Acxiom LLC, NICE Ltd, Quadient, Salesforce. com Inc., Verint Systems Inc., Kitewheel LLC, Servion Global Solutions Limited
Customer Journey Analytics Global Market Report 2024
As per the report, the customer journey analytics market size has grown exponentially in recent years. It will grow from $12.31 billion in 2023 to $14.84 billion in 2024 at a compound annual growth rate (CAGR) of 20.6%. The customer journey analytics market size is expected to see exponential growth in the next few years. It will grow to $31.2 billion in 2028 at a compound annual growth rate (CAGR) of 20.4%.
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Big Data Analytics Fueling The Rise Of Customer Journey Analytics Market
The adoption of big data analytics is expected to propel the growth of the customer journey analytics market going forward. Data analytics can be referred to as the process of analyzing raw data in order to draw conclusions and help businesses optimize their performance. Businesses employ big data and data analytics to have a strong customer journey analytics platform, where companies collect user actions in one central database to get valuable insight into customer behavior, which results in an increase in the demand for analytics services. For instance, according to ZDNet, a US-based business technology news website, the big data analytics market is expected to reach $103 billion by 2023, with 45% of enterprises running their big data workloads in the cloud. Therefore, the adoption of big data analytics is driving the demand for the consumer journey analytics market growth.
Ai And Machine Learning Reshaping The Customer Journey Analytics Landscape
The emergence of artificial intelligence and machine learning is a key trend gaining popularity in the customer journey analytics market. Artificial intelligence is used as part of a comprehensive digital transformation strategy to increase customer satisfaction, make strategic use of customer data, automate labor, increase responsiveness, and speed up data-driven decision-making. Major companies operating in the customer journey analytics sector are focused on introducing new technologies to improve customer experience. For instance, in January 2021, BryterCX, a US-based customer journey intelligence company, launched IRIS, an AI-enabled flagship platform with the development of new journeys science tools such as orchestration, mapping, and CX (Customer experience) monitoring and management, offers a comprehensive solution for managing and enhancing customer journeys to journey analysts, business line owners, and CX executives.
The customer journey analytics market covered in this report is segmented -
1) By Component: Solution, Services
2) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs)
3) By Data Source: Web, Social Media, Mobile, Email, Store, Call Center, Other Data Sources
4) By Application: Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, Other Applications
5) By Industry Vertical: BFSI, IT And Telecom, Healthcare, Retail And eCommerce, Government And Defense, Media And Entertainment, Manufacturing, Other Industry Verticals
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Major companies operating in the customer journey analytics market report are Acxiom LLC, NICE Ltd, Quadient, Salesforce. com Inc., Verint Systems Inc., Kitewheel LLC, Servion Global Solutions Limited, Amperity Inc., Google LLC, Microsoft Corporation, Genesys Telecommunications Laboratories Inc, Alterian Software Holdings LLC (now known as Acxiom LLC), Oracle Corporation, International Business Machines Corporation, Adobe Inc., SAP SE, Pointillist Inc., ClickFox Inc., BryterCX Inc., Teradata Corporation, MoEngage Inc., NetBase Quid Inc., SAS Institute Inc., Tealium Inc., Mixpanel Inc., Woopra Inc., FullStory Inc., Amplitude Inc., ContentSquare SAS, Quantum Metric Inc., Glassbox Ltd., SessionCam Ltd., Decibel Insight Ltd., Smartlook s. r. o., UserReplay Ltd.
Contents of the report:
1. Executive Summary
2. Customer Journey Analytics Market Report Structure
3. Customer Journey Analytics Market Trends And Strategies
4. Customer Journey Analytics Market - Macro Economic Scenario
5. Customer Journey Analytics Market Size And Growth
…..
27. Customer Journey Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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