Press release
Yoga Mat Market Report: Current Trends and Long-Term Forecast 2024 - 2031 | Jade Yoga, Hugger Mugger, Alo Yoga
Yoga Mat Market
The yoga mat market is estimated to be valued at USD 16.46 Bn in 2024 and is expected to reach USD 24.59 Bn by 2031, growing at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
Market Dynamics:
The growing popularity of yoga as a preferred mode of exercise is driving high demand for yoga mats. The global yoga mat market was valued at over USD 5 billion in 2022 and is expected to grow at 5-7% CAGR between 2024 to 2031. Additionally, increasing health and wellness awareness among consumers is also fueling the yoga mat market growth. Consumers are adopting yoga to manage stress, anxiety and for overall mental and physical well-being. This has increased the penetration and adoption of yoga mats for home as well as studio practice. Furthermore, easy availability of yoga mats through multiple online and offline retail channels as well as product innovations including eco-friendly and extra thick mats catering to varied user needs are also contributing to the market growth.
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Yoga Mat Market Drivers
Increasing Popularity and Adoption of Yoga as a Form of Exercise Globally
The practice of yoga has gained widespread popularity globally in the past decade. More people are adopting yoga as a form of exercise and means of achieving work life balance. With rising health awareness, consumers are looking for gentle and effective forms of exercise like yoga. As more people take up yoga, the demand for necessary accessories like yoga mats has significantly increased. Yoga studios and gyms stock various types of yoga mats suitable for different styles and levels. Additionally, in home practice of yoga has surged which is a major driver for individual yoga mat purchases.
Yoga Mat Market Opportunity
Increasing Popularity of Yoga Tourism
Several countries are promoting yoga tourism by organizing international yoga festivals and retreats. Foreign tourists participating in such events drive the rental or purchase of yoga accessories including mats. There is scope to tap this segment by tie-ups with travel agencies and yoga centers. Producing locally sourced, eco-friendly and design led mats can cater to overseas wellness seekers. With the global surge in yoga tourism post Covid era, this provides new opportunities to enter untouched geographic regions.
Yoga Mat Market Trends
Emphasis on Sustainable and Eco-Friendly Products
Consumers today pay more attention to brands that prioritize environment protection. There is a noticeable shift towards natural, biodegradable and recyclable materials for yoga accessories. Many established and start-up mat companies communicate their green initiatives and ethical values transparently. Features like being PVC-free, containing recycled content and partnering with non-profits working on sustainability increase customer goodwill. This influences mat buying decisions, encouraging buyers to pay premium prices for socially responsible products.
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Top Companies Included in This Report:
★ Jade Yoga
★ Hugger Mugger
★ Alo Yoga
★ Lululemon Athletica
★ Manduka,
★ prAna
★ Liforme Ltd.
★ Khataland
★ Gaiam
★ Yoga Direct
★ Suga
★ La Vie Boheme Yoga
★ Barefoot Yoga
★ Trimax Sports
★ Body-Solid
★ Grip Yoga
★ Arcturus Foam Industries
★ Wavar
★ Successful Mat Co., Ltd.,
★ Travancore Cocotuft Pvt. Ltd.
Market Segmentation:
Based on Product Type:
★ By Type: Sticky Yoga Mats, Natural Rubber Yoga Mats, Plastic Elastomer Yoga Mats, and Others (Cotton & Hemp Yoga Mats, etc.)
★ By Distribution Channel: Hypermarkets & Supermarkets, Specialty Stores, Online Channels, and Others
★ By End User: Health & Fitness Clubs, Households, Schools & Corporates, and Others (Public Seminars & Events, etc.)
Key Regions/Countries Classified as Follows:
» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Reasons to Purchase This Report:
📈 Regional Insights: Understand regional consumption patterns and factors influencing the market in different areas.
📈 Global Opportunities & Threats: Discover opportunities and challenges faced by global suppliers in the IELTS Training Platform sector.
📈 Growth Potential: Identify the fastest-growing regions and sectors.
📈 Competitive Landscape: Review market rankings, recent product launches, partnerships, expansions, and acquisitions of leading companies.
📈 Company Profiles: Access comprehensive corporate profiles, including company overviews, insights, product benchmarks, and SWOT analyses of key market players.
📈 Market Outlook: Get current and future market outlooks, including recent developments, growth opportunities, drivers, challenges, and regional constraints
FAQ:
What is the scope of this report?
Does this report estimate the current market size?
Does the report provide market size in terms of Value (US$ Mn) and Volume (thousand ton/metric ton/cubic meter)?
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What are the key factors covered in this report?
Does this report offer customization options?
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Author Bio:
Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.
(LinkedIn: https://www.linkedin.com/in/vaagisha-singh-8080b91)
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