Protein Supplements Market Size, Share, and Expansion Insights 2024 - 2031 | Mondelez Company, Meiji Holdings Co Ltd.

Market Overview:

The global protein supplements market was valued at US$ 25.54 Bn in 2022 and is forecast to reach a value of US$ 46.56 Bn by 2030 at a CAGR of 7.9% between 2023 and 2030.

Market Dynamics:

The protein supplements market is driven by the rising health consciousness among consumers and growing focus on active and healthy lifestyles. Consumers are increasingly preferring protein-rich diets and supplements to build muscle strength and prevent muscle loss. Additionally, the expanding sports nutrition segment catering to requirements of recreational athletes and professionals is also fueling market growth. Protein supplements are finding increasing usage among young population who consider them essential for fitness goals like weight management and muscle building. Also, advancement in protein supplement formulations in terms of taste, texture and convenience of use is propelling their demand.

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Rising Health and Fitness Awareness Driving the Protein Supplements Market

The growing health and fitness consciousness among consumers has been a key driver for the protein supplements market. Consumers are increasingly recognizing the essential role dietary proteins play in muscle growth and body maintenance. Protein supplements are helping fitness enthusiasts meet their daily protein needs and achieve their fitness goals. The industry has effectively promoted the benefits of protein in building and maintaining muscle mass through marketing campaigns. Many gyms and fitness centers actively recommend protein shakes and powders to bodybuilders and athletes. The active lifestyles of millennials have also boosted demand for specialized sports nutrition products. With growing health awareness, more people are incorporating a protein-rich diet and protein supplements as part of their exercise and wellness regimen.

Opportunity for Plant-Based Protein Supplements with Changing Consumer Preferences

Growing health, sustainability and animal welfare concerns are shifting consumer preferences towards plant-based alternatives. This represents an opportunity for protein supplement brands to diversify their product portfolios. Many customers now seek vegan, vegetarian and eco-friendly options that are aligned with their beliefs. Plant-based protein sources like pea, soy, brown rice and hemp are gaining popularity as ingredients in supplement formulations. These novel proteins cater to the expanding population of flexitarians, paleo diet followers, and virtuous omnivores. The market potential is immense considering one-fourth of U.S. households now buy plant-based milks. Innovations in extraction technologies are also enhancing the taste and textures of non-meat protein sources. Sustainability-focused brands are finding success with products containing only plant-based proteins and organic/non-GMO ingredients.

Emergence of Non-Whey Protein Options Widening the Selection

Protein powder has long been dominated by whey-based formulations but market trends indicate rising demand for alternatives. While whey remains the gold standard for its balanced amino acid profile and swift digestion qualities, some consumers seek options without dairy or lactose. Plant-based proteins offer a non-animal choice while casein and egg provide quality sustenance without whey. Overall, whey protein still accounts for over 60% of the protein supplement market but its share is gradually declining. This presents an opportunity to tap the segments dissatisfied with whey or avoidant of dairy. Products containing casein, pea, hemp, rice or plant blends allow more customized nutrition. Variety in protein sources addresses different tastes and body composition goals like muscle gain or fat loss. The emergence of diverse protein types has made supplementation more inclusive and versatile to individual requirements.

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Top Companies Included in This Report:

★ Mondelez Company
★ Meiji Holdings Co Ltd.
★ Quest Nutrition LLC
★ MusclePharm Corporation
★ Post Holdings Inc.
★ Nestlé SA
★ Abbott Laboratories
★ Scitec Nutrition
★ The Hut Group
★ Glanbia PLC
★ Weider Global Nutrition LLC
★ Iovate Health Sciences International Inc.
★ among others.

Market Segmentation:

By Product Type:

★ By Form: Powders, Bars, Ready to Drink (RTD), and Other Forms
★ By Source: Animal-based and Plant-based
★ By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, Gym & Health Clubs and Spas, and Other Distribution Channels

Key Regions/Countries are Classified as Follows:

» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)

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The report offers insights on the following topics:

Chapter 1: Study Coverage

Chapter 2: Executive Summary

Chapter 3: Competitor Landscape of the Protein Supplements Market by Players

Chapter 4: Market Size of the Protein Supplements Market by Type and Application

Chapter 5: Global and Regional Analysis

Chapter 6: Company Profiles, Recent Developments, and Investments

Chapter 7: Analysis of Market Opportunities, Challenges, Risks, and Influencing Factors

Chapter 8: Analysis of Value Chain and Sales Channels, including notable product developments

Chapter 9: Research Findings and Conclusion

Chapter 10: Methodology/Research Approach

Ultimately, the Protein Supplements Market report serves as a reliable source for acquiring market research to significantly enhance your business. It furnishes essential insights into regional economic conditions, product pricing, profitability, capacity, production, supply, demand, market growth rate, and forecasts. Additionally, the report includes a SWOT analysis, investment feasibility analysis, and return on investment analysis for new projects within the Protein Supplements industry.

Should the aforementioned report not meet your precise requirements, we offer customized research tailored to comprehensively address your specific business needs. Our customized research will encompass all the pertinent business information necessary to assist you in making strategic and profitable business decisions.

Author Bio:

Priya Pandey is a dynamic and passionate editor with over three years of expertise in content editing and proofreading. Holding a bachelor's degree in biotechnology, Priya has a knack for making the content engaging. Her diverse portfolio includes editing documents across different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. Priya's meticulous attention to detail and commitment to excellence make her an invaluable asset in the world of content creation and refinement.

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