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Cloud Advertising Global Market Report 2024 - By Demand, Share, Trends, Growth, Forecast To 2033
Cloud Advertising Market
As per the report, the cloud advertising market size has grown strongly in recent years. It will grow from $80.22 billion in 2023 to $87.9 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The cloud advertising market size is expected to see rapid growth in the next few years. It will grow to $138.79 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%.
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Explosive Growth In Internet Users Boosts Cloud Advertising Market
Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information, communication, and accessing data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the cloud advertising market growth.
Technological Advancements Enhance Cloud Advertising Market Growth
Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company, introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalised messaging and optimise marketing impacts and customer engagement in real-time.
The cloud advertising market covered in this report is segmented -
1) By Type: Public Cloud, Private Cloud, Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises
4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users
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Major companies operating in the cloud advertising market report are Amazon Web Services Inc., Adobe Systems Incorporated, Salesforce Inc., SAP SE, International Business Machines Corporation, Oracle Corporation, Google LLC, Imagine Communications, Marin Software Inc., Rackspace Technology Inc., Microsoft Corporation, Viant Technology LLC, Hewlett Packard Enterprise Development LP, Sprinklr Inc., InMobi, Acquia Inc., Cisco Systems Inc., Dell Inc., Kubient Inc., Demandbase Inc., Experian Information Solutions Inc., Sitecore, MediaMath Inc., Nielsen Holdings plc, Pegasystems Inc., Sailthru, FICO (Fair Isaac Corporation), HubSpot Inc., AdRoll Group (Nextroll Inc. ), Roku Inc.
Contents of the report:
1. Executive Summary
2. Cloud Advertising Market Report Structure
3. Cloud Advertising Market Trends And Strategies
4. Cloud Advertising Market - Macro Economic Scenario
5. Cloud Advertising Market Size And Growth
…..
27. Cloud Advertising Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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