Clickstream Analytics Market to Worth $2561.6 million by 2026, the Industry is Set to Achieve Remarkable Growth

The clickstream analytics market size was valued at $868.8 million in 2018, and is projected to reach $2561.6 million by 2026, growing at a CAGR of 14.8% from 2019 to 2026.

Clickstream analytics refers to the process of collecting, analyzing, and interpreting data about users' interactions and navigation on a website or a mobile application. This data includes the sequence of pages a user visits, the time spent on each page, actions taken (such as clicks, form submissions, or downloads), and other relevant behavior.

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The global clickstream analytics market in 2026 has witnessed significant growth as the Internet has bolstered its way among devices and high penetration of connected devices among individuals. As the Internet has revolutionized computers and communications devices, connected devices such as smartphones have taken center stage to generate high data. This in turn is expected to garner high demand for clickstream analytics among e-commerce businesses.

The advent of digitalization and industry 4.0 has garnered data silos with amorphous datasets. The rise in the need to analyze real-time data, especially e-commerce data has grown significantly. With analytics technologies, industries are focusing on gaining high consumer base, clickstream analytics help these industries by performing traffic analytics and e-commerce analytics. In addition, rise in need to convert information into digital form to gain insights that support strategic decision-making in an organization is further expected to drive the clickstream analytics market growth.

In today's era, omnichannel retail customers generate digital trails when engaging in e-commerce interactions. These digital footprints, also known as data logs, include information on checkouts, views, add-to-carts, likes, and even bounce rates at every point in the shopping expedition. Clickstream analytics allow online marketers or retailers a better understanding of its customers' interactions with their applications. Further, the analyzed data can be used to brand and gain untouched business insights, which will help them to optimize their businesses. Mostly, these insights are widely used to find, target, or retain their ideal customers in a better way.

By component, the software segment dominated the overall clickstream analytics market in 2018 and is further expected to endure traction for clickstream analytics among organizations during the forecast period. Rise in demand for applications that are cost-efficient and display results with dashboards is a major factor to drive the growth of the software segment. Moreover, the services segment witnessed significant growth in the market, in terms of CAGR during the forecast period. This is attributed to clickstream analytics services suite that includes installation, consulting, maintenance, and support services.

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The North America clickstream analytics market is expected to dominate in 2018, and is expected to continue this trend during the forecast period, owing to high availability of number of players that are operating and using analytics in the countries such as the U.S. and Canada. Asia-Pacific is expected to anticipate high CAGR in the global market in the coming years.

Some of the key market players profiled in the clickstream analytics market analysis include Adobe Systems Incorporated, Google LLC, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., Talend, and Verto Analytics Inc. Major players operating in this market have witnessed high growth in demand for clickstream analytics, especially due to increase in adoption of Internet and related services among individuals across the globe. This study includes market analysis, trends, and future estimations to determine the imminent investment pockets.

Key Findings of the Study:

By component, the software segment dominated the clickstream analytics market. However, the services segment is expected to exhibit significant growth during the forecast period in the clickstream analytics industry.

By deployment, the cloud segment dominated the clickstream analytics market in 2018. However, the on-premise segment is expected to exhibit significant growth during the clickstream analytics trends.

By application, the click path optimization segment accounted for the highest clickstream analytics market share in 2018, owing to rise in demand for optimized clicks from e-commerce sector.

Depending on the industry vertical, the retail & e-commerce industry generated the highest revenue in 2018. However, the BFSI sector is expected to witness considerable growth in the near future.

Region-wise, Asia-Pacific is expected to witness significant growth in terms of CAGR in the coming years.

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