Press release
HWARAK Launches First U.S Store in New York, Marking Global Growth
South Korea - HWARAK is entering the U.S. market! A leading Korean BBQ chicken specialist, HWARAK is expanding its global reach with its unique Korean Real Fire Flavor and efficient operational system.
Operated by HFBG, HWARAK is celebrated for its unique fire-grilled cooking recipe, which is particularly popular among the younger generation. The brand pioneeered a revolutionary 2-minute cooking system in Korea, optimizing store operations with minimal labor. This innovation allows for rapid service, firmly establishing the brand as a leader in the Quick Service Restaurant (QSR) market.
Since its launch, HWARAK has achieved remarkable growth, surpassing 170 stores in just over two years. On June 27, HWARAK was honored as the most beloved brand in the QSR sector at the "2024 Korea's Most Loved Brands" awards hosted by The Korea Herald. This prestigious recognition highlights the brand's exceptional commitment to quality and customer satisfaction, solidifying its position as a leader in the QSR industry.
As a first step towards entering the global market, HWARAK successfully launched a pop-up store in Yanji, China, in June 2024. This was followed by the opening of its first branch in Bangkok, Thailand, in July 2024, both of which have garnered significant attention from local consumers.
This September, the brand is set to make its first entry into U.S market by opening HWARAK LAB in Queens, New York. Having already proven its explosive popularity in Korea and China, HWARAK is expected to find the perfect starting point in Queens, an area known for its high Asian demographic and cultural and culinary diversity.
A representative from HWARAK stated, "HWARAK Lab will serve as the foundation for our expansion into the United States. We will continue to conduct research and development and formulate global strategies to promote the excellence of K-FOOD on the world stage."
Social Link
Instagram: https://www.instagram.com/hwarak_officlal
Media Contact
Company Name: HWARAK
Contact Person: PR Strategy Team
Email: Send Email [http://www.universalpressrelease.com/?pr=hwarak-launches-first-us-store-in-new-york-marking-global-growth]
Country: South Korea
Website: https://hwarak.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release HWARAK Launches First U.S Store in New York, Marking Global Growth here
News-ID: 3602586 • Views: …
More Releases from Getnews
Manhattan Elderly Care Tackles Top Senior Worries Through Guided Active Aging fr …
Image: https://www.globalnewslines.com/uploads/2025/09/1757439777.jpg
A compassionate intentional approach helps NYC seniors age at home safely while enjoying autumn activities and combating isolation during Active Aging Week
NEW YORK, NY - September 15, 2025 - A recently published study from the New York City Department for the Aging reveals a pressing urban health crisis: over 25% of the city's seniors live alone, a primary driver of an isolation epidemic that the National Institute on Aging…
Inspire Ambitions Unveils New Report Showing Graduate Expectation Gap in the UAE …
Inspire Ambitions launches "The 2025 Graduate Expectation Gap Report," highlighting disconnects between student career expectations and workplace realities.
Image: https://www.globalnewslines.com/uploads/2025/09/6f6df43eab6fb7f22996fcc669a39629.jpg
A new report released today by Inspire Ambitions [https://inspireambitions.com/], The 2025 Graduate Expectation Gap Report [https://inspireambitions.com/product/from-campus-to-career/], reveals that a significant majority of recent graduates in the UAE feel unprepared for the realities of today's workplace. The findings shed light on a widening divide between university preparation and the skills needed to succeed…
Future Electronics and Infineon to Host Free Webinar on Next-Generation Smart HM …
Image: https://www.globalnewslines.com/uploads/2025/09/1757697276.jpg
Future Electronics & Infineon's free webinar on Sept 25 to explore how PSOC Trademark Edge powers next-gen smart HMIs with AI, voice & gesture control.
Montreal, Canada - September 12, 2025 - Future Electronics, a leading global distributor of electronic components, is pleased to announce an upcoming free webinar hosted in collaboration with Infineon Technologies: Unlock Innovation with PSOC Trademark Edge for Next-Gen Smart HMIs.
The live session will take place…
RoadMap Advisors Enhances Sell-Side M&A Services for Middle Market Business Owne …
Image: https://www.globalnewslines.com/uploads/2025/09/1757662626.jpg
RoadMap Advisors, a Virginia-based consulting firm, has refined its sell-side M&A service offerings to provide greater process efficiency, buyer alignment, and transaction readiness for business owners seeking full or partial exits.
Vienna, VA - September 12, 2025 - RoadMap Advisors, a leading consulting firm in Tysons, VA [https://www.roadmapadvisors.com/], has announced the refinement of its sell-side mergers and acquisitions (M&A) services [https://www.roadmapadvisors.com/mergers-acquisitions/sell-side/], incorporating a structured, advisor-led process designed to help business…
