openPR Logo
Press release

HWARAK Launches First U.S Store in New York, Marking Global Growth

07-29-2024 09:16 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Getnews

/ PR Agency: NewWay Systems
HWARAK Launches First U.S Store in New York, Marking Global

Image: https://www.getnews.info/uploads/04ddbae8b3784d0c97d4be93903c49e5.png

South Korea - HWARAK is entering the U.S. market! A leading Korean BBQ chicken specialist, HWARAK is expanding its global reach with its unique Korean Real Fire Flavor and efficient operational system.

Operated by HFBG, HWARAK is celebrated for its unique fire-grilled cooking recipe, which is particularly popular among the younger generation. The brand pioneeered a revolutionary 2-minute cooking system in Korea, optimizing store operations with minimal labor. This innovation allows for rapid service, firmly establishing the brand as a leader in the Quick Service Restaurant (QSR) market.

Since its launch, HWARAK has achieved remarkable growth, surpassing 170 stores in just over two years. On June 27, HWARAK was honored as the most beloved brand in the QSR sector at the "2024 Korea's Most Loved Brands" awards hosted by The Korea Herald. This prestigious recognition highlights the brand's exceptional commitment to quality and customer satisfaction, solidifying its position as a leader in the QSR industry.

As a first step towards entering the global market, HWARAK successfully launched a pop-up store in Yanji, China, in June 2024. This was followed by the opening of its first branch in Bangkok, Thailand, in July 2024, both of which have garnered significant attention from local consumers.

This September, the brand is set to make its first entry into U.S market by opening HWARAK LAB in Queens, New York. Having already proven its explosive popularity in Korea and China, HWARAK is expected to find the perfect starting point in Queens, an area known for its high Asian demographic and cultural and culinary diversity.

A representative from HWARAK stated, "HWARAK Lab will serve as the foundation for our expansion into the United States. We will continue to conduct research and development and formulate global strategies to promote the excellence of K-FOOD on the world stage."

Social Link

Instagram: https://www.instagram.com/hwarak_officlal
Media Contact
Company Name: HWARAK
Contact Person: PR Strategy Team
Email: Send Email [http://www.universalpressrelease.com/?pr=hwarak-launches-first-us-store-in-new-york-marking-global-growth]
Country: South Korea
Website: https://hwarak.com



This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release HWARAK Launches First U.S Store in New York, Marking Global Growth here

News-ID: 3602586 • Views:

More Releases from Getnews

How Gratitude Saved Her Life: Miriam Smith Stevens on Turning Trauma into Triumph
How Gratitude Saved Her Life: Miriam Smith Stevens on Turning Trauma into Triump …
Miriam Smith Stevens has developed The CPR Plus N.O.W. Framework, a powerful roadmap for overcoming adversity and reclaiming purpose. Image: https://authoritypresswire.com/wp-content/uploads/2025/02/Miriam.jpg One night changed everything for Miriam Smith Stevens. A masked intruder tightened his grip around her throat, and in that moment, she thought: "This is it. This is how I die." But instead of giving in, she negotiated for her life-a decision that not only saved her but became the foundation
Yiqi Zhao Receives Global Recognition at the 2025 French Design Awards for Pioneering Work in Mixed Reality and AI-Driven Design
Yiqi Zhao Receives Global Recognition at the 2025 French Design Awards for Pione …
Image: https://www.globalnewslines.com/uploads/2025/02/79bd591bf6beeee754311ba3f06596fa.jpg Photo Courtesy: Yiqi Zhao New York, USA - February 10, 2025 - The International Awards Associate (IAA) has announced Yiqi Zhao [https://www.linkedin.com/in/vanyiqi/] as a Gold Winner in the Mixed Reality category at the prestigious 2025 French Design Awards. The accolade celebrates her outstanding contribution to the global design community, solidifying her position as one of the leaders in AI-driven spatial computing and immersive technology. The French Design Awards, renowned for spotlighting
Teen Chef Megan Byrkit Brings Fun and Creativity to the Kitchen with Her First Cookbook, Mix It Up
Teen Chef Megan Byrkit Brings Fun and Creativity to the Kitchen with Her First C …
Image: https://www.globalnewslines.com/uploads/2025/02/1739223699.jpg At just 15 years old, Megan Byrkit has launched her debut cookbook, Mix It Up: Simple and Customizable Recipes for the Young and the Young at Heart [https://www.amazon.com/dp/B0DJYLNHQ3/]. A fresh voice in the culinary world, Megan invites readers of all ages to embrace the joy of cooking with easy-to-follow recipes that inspire creativity and experimentation. Packed with over 30 recipes spanning cookies, cupcakes, snacks, and breakfast treats, Mix It Up
Andre Shammas Featured in Exclusive Blog on Maximizing Tax Deductions for the Self-Employed
Andre Shammas Featured in Exclusive Blog on Maximizing Tax Deductions for the Se …
Image: https://www.globalnewslines.com/uploads/2025/02/1739224366.jpg Andre Shammas, El Cajon, California, USA El Cajon Tax Expert Shares Insights on Reducing Tax Burdens and Boosting Savings Navigating taxes as a self-employed professional can feel overwhelming, but Andre Shammas, an experienced tax preparer in El Cajon, California, shares valuable insights on how freelancers, contractors, and business owners can make the most of tax deductions. In an exclusive blog post, Andre breaks down key tax-saving strategies that can help

All 5 Releases