Press release
Wrapping Paper Market Set for Steady Growth, Valued at USD 6.9 Bn by 2032
Wrapping Paper
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Analyst Viewpoint
Wrapping paper is utilized across various end-use industries such as e-commerce, retail, household, and food service due to its ability to minimize contamination risks and offer efficient packaging solutions. Increasing consumer awareness regarding the impacts of packaging solutions and the demand for sustainable products utilizing post-consumer recycled material are also augmenting the market revenue.
Key Drivers
Escalating Fast Food Consumption:
The global fast food market has witnessed strong growth due to busier lifestyles, rising working population, and increased per capita income.
Wrapping paper plays a crucial role in serving fast food products by ensuring hygiene and preventing contamination during handling and transport.
Food chains like McDonald's use wrapping paper as their primary packaging material, promoting healthy and hygienic packaging habits.
Increase in Use of Wrapping Paper for Festive Gift Presentations:
Celebrations and festive seasons drive the demand for wrapping papers for gift packaging.
Wrapping paper enhances the overall appearance of gifts, making them more appealing and memorable.
Manufacturers focus on offering customized products during festive seasons to attract consumers.
Rise in Consumer Awareness for Sustainable Packaging:
Environmental concerns about the disposal and recycling of traditional wrapping paper are driving the demand for eco-friendly packaging solutions.
Manufacturers are investing in R&D to develop sustainable and recyclable wrapping papers that comply with regulatory standards.
Market Segmentation
By Material:
Kraft Paper
Specialty Paper (including Greaseproof Paper, Wax Paper, and Foil Paper)
By Thickness:
Below 50 GSM
50 - 75 GSM
76 - 100 GSM
101 - 125 GSM
Above 125 GSM
By End-use:
Commercial
E-commerce
Retail Stores
Individual / Household
Foodservice
Regional Outlook
Leading Region: Asia Pacific
Asia Pacific held the largest market share in 2023 due to rising awareness about food safety and freshness, economic growth, and adoption of wrapping paper for gifts during festive seasons.
Europe's market is driven by cultural customs of gift-giving and innovations in wrapping paper designs and sustainability initiatives.
North America and Latin America also show significant market growth due to the rising consumption of fast food and adoption of eco-friendly packaging solutions.
Key Players
Oji Paper Co., Ltd.
Nippon Paper Industries Co., Ltd.
Stora Enso Oyj
Gascogne Group
Custom Paper Ltd.
IG Design Group
Twin Rivers Paper Company
Jukebox Print Inc.
Waldan Paper Services
Jam Paper & Envelope
The Unique Paper Company
Krpa Paper, a.s.
French Paper Company
Clayrton's SA
Seaman Paper Company
Schweitzer-Mauduit International, Inc.
BPM, Inc.
Advanced Coated Products Ltd.
Nordic Paper AS
JUNG Verpackungen GmbH
Market Snapshot
Market Size Value in 2023: USD 4.5 billion Market Forecast Value in 2032: USD 6.9 billion Growth Rate (CAGR): 4.0% (2024-2032) Historical Data Available for: 2019-2023 Quantitative Units: USD billion for Value and Tons for Volume Market Analysis: Cross-segment analysis at global and regional levels, including drivers, restraints, opportunities, key trends, and parent industry overview.
The wrapping paper market (Geschenkpapiermarkt) is evolving with a strong focus on sustainability, customization, and innovative packaging solutions to meet consumer and industrial demands. The market is highly competitive, with key players investing in eco-friendly materials and advanced packaging technologies.
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