Margarine And Shortening Market is set to garner staggering revenues by 2024 - 2031 | Unilever, Conagra Brands, Bunge Limited

Market Overview:

The global margarine and shortening market size is estimated to be valued at US$ 15.75 Bn in 2023, and is projected to reach US$ 17.48 Bn by 2030

Market Dynamics:

The global margarine and shortening market is witnessing significant growth, owing to growing demand for healthy spread alternatives among health-conscious consumers. According to survey, over 60% of urban population prefers margarine and shortening over butter due to their lower saturated fat content. Additionally, innovations in product flavors and types have expanded usage of margarine and shortening in commercial bakeries and hotels. Manufacturers are focusing on organic and non-GMO products to further boost the market. Furthermore, increasing application of margarine and shortening as alternatives to other cooking fats is expected to fuel the market growth during the forecast period.

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Margarine And Shortening Market Drivers: Health Conscious Consumers Are Looking For Healthier Alternatives To Butter

Increased focus on health and wellness has driven more consumers to margarine and shortening as they are perceived to be healthier alternatives to butter. Butter contains high amounts of saturated fat and cholesterol which raises concerns among health conscious consumers. Margarine and shortening on the other hand are seen as providing the same cooking and baking functions as butter but with lower saturated fat, no cholesterol and often enriched with vitamins. As people become more aware of risks associated with saturated fat and cholesterol, they are moving away from butter in favor of margarine and shortening. This is a major driver for growth in margarine and shortening market. Furthermore, as obesity and heart diseases have risen sharply, weight watchers and those at risk of these conditions also prefer margarine and shortening over butter.

Margarine And Shortening Market Opportunity: Growing Food Service Industry

The thriving food service industry globally presents significant opportunities for growth of margarine and shortening market. As demand for ready-to-eat foods, bakery products and snacks from restaurants, cafes, quick service outlets increases sharply; the use of cooking and baking ingredients like margarine and shortening also rises. While households may be moving away from butter and opting for alternatives due to health and diet reasons, the food service sector primarily uses margarine and shortening for their versatile functionality, stability, consistency and affordable price point compared to butter. Companies can benefit greatly by marketing specialty margarine and shortening products tailored for commercial use in foodservice establishments. This allows them to tap into the expansive growth being witnessed in the restaurant culture and eating out industry worldwide.

Margarine And Shortening Market Trend: Emphasis On Clean Label And Natural Ingredients

A major trend gaining ground in the margarine and shortening market is increasing consumer demand for clean label and natural ingredients. As people pay close attention to ingredient lists and composition; they tend to prefer plant-based, non-GMO and organic products with few or no artificial additives and preservatives. In response, vendors are highlighting clean label aspects, emphasizing use of natural extracts like plant sterols; and launching product lines with terms like 'no artificial colors/flavors'. Some companies have introduced products made from simple ingredients like sunflower oil, rice bran oil etc. This reflects the trend of "natural" gaining traction as a marketing strategy to attract ethically conscious buyers. Hence, clean label will continue defining innovation and differentiation strategies in this industry catering to shifting consumer priorities.

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Top Companies Included in This Report:

★ Unilever
★ Conagra Brands
★ Bunge Limited
★ Wilmar International Ltd.
★ Upfield Holdings BV
★ Cargill
★ Incorporated
★ Archer Daniels Midland Company (ADM)
★ Fuji Oil Co., Ltd., ,Richardson International Limited
★ Dairy Farmers of America
★ AAK AB
★ NMGK Group
★ Puratos Group
★ Kerry Group
★ Vandemoortele

Market Segmentation:

Based on Product Type:

★ By Product Type: Margarine, Shortening
★ By Source: Plant-based, Animal-based
★ By Form: Solid, Liquid

Based on Applications:

★ By Application: Baking and Pastry, Cooking and Frying, Spreads and Toppings, Industrial

Key Regions/Countries Classified as Follows:

» North America (U.S., Canada, Mexico)

» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)

» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)

» South America (Brazil, Argentina, Rest of SA)

» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)

Latest Trends in the Navigation Margarine And Shortening Market:

💡 Surging Demand: Witness a rising demand for navigation Margarine And Shortening owing to the escalating usage of GPS-enabled devices and the imperative for precise, up-to-date mapping data.

💡 Innovations in Technology: Witness the emergence of novel technologies aimed at enhancing the precision and dependability of navigation Margarine And Shortening, encompassing real-time traffic updates, 3D mapping, and augmented reality.

💡 Tailored Solutions for Diverse Industries: Companies are tailoring navigation Margarine And Shortening solutions to cater to the distinct requirements of various sectors such as automotive, aviation, and maritime.

💡 Fusion with Emerging Technologies: Observe the integration of navigation Margarine And Shortening with cutting-edge technologies like artificial intelligence and the Internet of Things, facilitating the provision of advanced functionalities.

💡 Rise of Mobile Applications: Experience the proliferation of navigation Margarine And Shortening in the form of mobile applications, offering enhanced convenience and accessibility to users.

💡 Emphasis on Environmental Sustainability: Witness the development of navigation Margarine And Shortening systems that consider environmental factors such as traffic congestion and air quality, fostering the provision of sustainable transportation alternatives.

Frequently Asked Questions (FAQs) for Global Navigation Margarine And Shortening Market Research:

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Author Bio:

Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.

(LinkedIn: https://www.linkedin.com/in/vaagisha-singh-8080b91)

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