Location-based Advertising Market May See a Big Move | Cidewalk Technologies, Enradius, Emodo

Archive Market Research published a new research publication on "Location-based Advertising Market Insights, to 2032" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Location-based Advertising market was mainly driven by the increasing R&D spending across the world.

Some of the key players profiled in the study are:
Cidewalk Technologies Inc., Enradius, Emodo (Placecast), Facebook (Meta Platforms Inc.), Foursquare, Google LLC, GroundTruth, IBM Corp., Near Intelligence Inc., PlaceIQ, Telenity, Yelp Inc., Cuebiq Group LLC.

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Scope of the Report of Location-based Advertising
The Location-based Advertising Market size was valued at USD 111.16 billion in 2023 and is projected to reach USD 297.49 billion by 2032, exhibiting a CAGR of 15.1 % during the forecasts period. Location-based advertising is a marketing strategy that targets consumers based on their current or past locations. By leveraging GPS data from mobile devices, advertisers can deliver personalized ads relevant to a user's geographic context. This approach allows businesses to tailor promotions, offers, and content to specific locations, enhancing relevance and engagement. Key features of location-based advertising include precise targeting based on real-time or historical location data, geo-fencing to create virtual boundaries for targeted messaging, and proximity marketing to reach consumers near physical stores or points of interest.

The titled segments and sub-section of the market are illuminated below:
Component: Geofencing, Geotargeting

Market Drivers:
Increasing smartphone penetration
Advancements in location-based technologies
Growing consumer acceptance of targeted advertising

Market Trends:
Personalized advertising: Delivering tailored ads based on individual location and preferences
Contextual advertising: Displaying ads relevant to the user's surroundings or activities
Programmatic advertising: Using algorithms to automate the buying and selling of location-based ad inventory

Restrains:
Privacy concerns and regulatory restrictions
Technological complexity and data security issues
Market fragmentation and competition

What can be explored with the Location-based Advertising Market Study?
• Gain Market Understanding
• Identify Growth Opportunities
• Analyse and Measure the Global Location-based Advertising Market by Identifying Investment across various Industry Verticals
• Understand the Trends that will drive Future Changes in Location-based Advertising
• Understand the Competitive Scenarios
- Track Right Markets
- Identify the Right Verticals

Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa

Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.

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Strategic Points Covered in Table of Content of Global Location-based Advertising Market:
Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Location-based Advertising market
Chapter 2: Exclusive Summary - the basic information of the Location-based Advertising Market.
Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges & Opportunities of the Location-based Advertising
Chapter 4: Presenting the Location-based Advertising Market Factor Analysis, Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.
Chapter 5: Displaying the by Type, End User and Region/Country 2019-2023
Chapter 6: Evaluating the leading manufacturers of the Location-based Advertising market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 7: To evaluate the market by segments, by countries and by Manufacturers/Company with revenue share and sales by key countries in these various regions (2024-2032)
Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source

finally, Location-based Advertising Market is a valuable source of guidance for individuals and companies.

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Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Middle East, Africa, Europe or LATAM, Southeast Asia.

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