Press release
LLBA Professional Announces Exciting Rebrand to Curacoro: Embracing a Bold New Look and Expanded Vision in the Beauty Industry
LLBA Professional, a leading name in the beauty industry, is excited to announce its transformation to Curacoro, effective August 2024. This rebrand signifies not only a change in name but also an evolution in brand identity and strategic vision, reflecting the company's dynamic growth and expanding horizons."The beauty professional industry is evolving, and we need to evolve with it," said Ann Mai, Founder and CEO of Curacoro. "We are proud of our roots in professional eyelash extensions and carry them with us into this brand transformation. At the same time, we knew it was time to move forward and reinvent ourselves, and we are thrilled to be launching this new chapter in our legacy of professional beauty excellence."
A New Identity with Heart and Care
The name Curacoro combines "Cura," which means curated care, with "Coro," which is the Latin word for heart. This fusion represents the brand's commitment to quality, passion, and innovation. Curacoro aims to provide a refined selection of beauty products curated with exceptional care and dedication.
Expanding Horizons
Over the past seven years, LLBA Professional has grown from a local lash supply hub to a global powerhouse, serving over 100,000 beauty professionals across North America, Europe, Australia, and beyond. The rebrand to Curacoro marks an expansion in product offerings, including essential beauty tools and must-have items designed to meet the diverse needs of today's beauty professionals.
Commitment to Quality and Community
Curacoro balances premium quality with accessibility, empowering beauty professionals to thrive without costly barriers. The brand's dedication to fostering a connected beauty community is evident through initiatives like its learning academy and comprehensive starter kits, which support beauty practitioners at all stages of their careers.
Rising to Industry Challenges
In the face of 2024's industry challenges, Curacoro asserts that the Canadian professional lash industry is poised for transformation, not decline. Emphasizing the evolving role of lash technicians, the brand highlights the growing consumer demand for skilled beauty professionals who offer comprehensive aesthetic enhancements beyond just lashes.
755 Queensway E Unit 102-103, Mississauga, ON L4Y 4C5
About Curacoro
Curacoro is the innovative vision of Ann Mai, a decorated lash artist and entrepreneur dedicated to excellence and community in the beauty industry. Based in Canada, Curacoro serves beauty professionals worldwide, setting trends and empowering professionals with expertly curated, high-quality products.
About the Founder, Ann Mai
Ann was born in Vietnam and moved to Canada in 2016, arriving with little more than the clothes on her back and a baby on the way. Starting anew, she juggled motherhood and education, enrolling in a brand management program when her daughter was just ten months old. To supplement her income, she trained in the field of eyelash extensions but struggled to find quality products at an affordable price. This challenge inspired the creation of her business, LLBA Professional, now Curacoro, which she grew from sourcing and testing lash products to a thriving company. Today, with 40 employees and a fully booked salon in Mississauga, Ann's beauty enterprise stands as a testament to her resilience and entrepreneurial spirit.
Contact:
Xyrenne Brinoza
Marketing Manager
Curacoro
xyrenne.brinoza@ll-ba.com
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