Press release
Mobile Advertising Market To Hit US$ 269.14 Bn by 2024 Owing To Exponential Rise In Mobile users Globally
Key factors driving the growth of the mobile advertising market include rising concerns about security, and privacy, deletion, and misuse/manipulation of data are some of the major fears that persist among online users.
In Global Mobile Advertising Market by Devices, smartphone segment holds the largest share due to high penetration rate of smartphone devices across the world. The smartphone segment is also expected to be fastest growing segment in the forecast period due to increasing adoption rate of smartphones in the emerging economies such as India and Brazil.
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In 2014, the search advertising type was the largest segment in the global mobile advertising market. The search advertising type is majorly preferred by the sectors such as BFSI, telecommunication and IT, and FMCG. Search advertising offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In-App advertising is anticipated to be the fastest growing segment in the forecast period due to increasing number of mobile applications for various industries such as banking, logistics and retail.
Advertisement Campaign solutions holds the largest share as political parties are using these solutions for attracting the attention of population in their region during different stages of elections which include local body to national level elections. The reporting & analytics solution is expected to be the fastest growing segment in the forecast period due to rising adoption of data analytics solutions in understanding the mindset of customers.
In the mobile advertising market by region, North America is the major contributor for the revenue generated in the global mobile advertising market. The APAC region is anticipated to be the fastest-growing segment during the forecast period due to high growth in mobile innovation and high usage of Internet through by consumers in the region. The North America mobile advertising market revenue is mainly contributed by the government and BFSI sectors.
Market Insight of mobile advertising can be Viewed @ http://bit.ly/2cdFQST
The growth of the mobile advertising market is mainly contributed by major players such as Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, Facebook, Inc., Flurry (Yahoo, Inc.), Google, Inc. (Admob Ads), Inmobi, Microsoft Corporation, Millenial Media, Mopub Inc., and Tune Inc. (HasOffers).
Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information.
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