openPR Logo
Press release

AMO Toys - The PIM system opened the door to our new online B2B platform and webshop

08-25-2016 06:21 PM CET | IT, New Media & Software

Press release from: Perfion

AMO Toys - The PIM system opened the door to our new online  B2B platform and webshop

AMO Toys - The PIM system opened the door to our new online B2B platform and webshop

At AMO Toys, a new B2B portal and webshop based on the uCommerce platform is now automatically fed with product data from the PIM system, so that customers can rely on always getting the right prices, information, pictures, user manuals, etc.

AMO Toys Scandinavia A/S is a young company, which has grown explosively during its first years. The product range and the amount of product information have increased tenfold.

The company’s challenge was to maintain product data in the suppliers' many different Excel spreadsheets. It was time consuming to standardize the spreadsheets in order to collect data in one price list. At the same time, it was difficult to gather data on specific items for a customer and to keep an overview of missing data. A consistent structure was needed, also in the Microsoft Dynamics AX ERP system. With the existing data structure, it was impossible for AMO Toys to offer the online B2B platform and webshop demanded by the customers.


Today, AMO Toys' master data and all other product information is available in the Perfion PIM system as Perfion is fully integrated with Dynamics AX. The same applies to the InDesign templates used for price lists.

When product data changes in Perfion, the price lists are automatically updated with the new data. If customers need product data on specifically selected goods, this specific data can easily and quickly be exported in the desired format.


Additionally, a new B2B portal and webshop based on the uCommerce platform is automatically fed with product data from the PIM system, so that customers can rely on always getting the right prices, information, pictures, user manuals, etc. The new shop gives customers a much better overview of the entire product range and the optimal product information encourages purchase. Consequently, the amount of orders increases all the time.

Product Manager Steffan Schjødt Christensen, explains:

"Without a PIM system to manage all the product data that cannot be stored in an ERP system, it had not been possible to create our new B2B webshop. We can also see that the number of orders in the webshop increases steadily as we import more and more detailed product information, images and other data into Perfion. The more products we present optimally in the webshop, the more we sell."

At AMO Toys, Perfion handles four currencies as well as product information in four different languages.


In addition to customer satisfaction, Product Manager Steffan Schjødt Christensen experiences that his and his colleagues' work is now much easier to manage:

"The best about Perfion is its ease of use. I can add new things myself, and the system sets no limits. I have no IT education or other special qualifications, but after a brief introduction, I was able to use the system because of its logic. Our salespeople are happy about Perfion too because they now have access to all information and can assist their customers themselves."

Suppliers’ Excel sheets with new product data are easily read in to Perfion, so changes don’t have to be entered manually. Because the PIM system provides AMO Toys a complete overview of all product information, new products are now created with all the necessary data right from the beginning. It has also become easy for employees to seek information across various suppliers and create the necessary reports.


AMO Toys Scandinavia A/S is an independent distributor of toys, and licensed products for children.

The company markets and distributes a range of carefully selected toy products and brands to the Scandinavian market. All with very high standards of play-value, quality and safety. The range includes some of the leading toy brands and licenses, as well as a market-leading range of private labels.


Perfion is the world’s only 100% standard Product Information Management (PIM) solution for companies with a large number of product variants and parts and/or need for multi-channel, multi-language communication.

With Perfion you get a single source of truth for product information which gives you full control of all product data from day one wherever it is applied (e.g. webshops, websites, supplier portals, smart phone apps, printed catalogues, fact sheets, social media, direct mails, newsletters…).

Perfion is the easiest and fastest PIM solution to implement. It is open to integrate with your existing IT-platform and handles continuous changes in requirements without extra cost.

Perfion integrates easily with existing ERP systems and 100% into Microsoft Dynamics NAV, AX, GP and SL as well as SAP, Oracle, Infor, Movex plus Microsoft Office, Microsoft SharePoint, EPiServer Commerce, Sana Commerce, Dynamicweb, Magento and OXID eSales.

Perfion has a documented ROI of less than a year.

Niels Jernes Vej 8
DK-9220 Aalborg
Phone: +45 70 26 26 80
Jan Nørret, CEO

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release AMO Toys - The PIM system opened the door to our new online B2B platform and webshop here

News-ID: 358570 • Views: 798

More Releases from Perfion

Perfion PIM Classified a Vendor of Merit in Ventana Research’s Product Informa …
HOUSTON, TX June 28, 2021 - - The Value Index for Product Information Management in 2021 finds Perfion PIM on the list, categorized as a Vendor with Merit. The Value Index is based on a comprehensive examination of vendors' PIM products in seven evaluation categories, five that evaluate the products' experience and the ability to support the breadth and depth of business and technology needs for Product Information Management, and
REV’IT! chose future-proof Product Information Management with Perfion PIM
In connection with an upgrade to a new B2B dealer portal, REV’IT!, the Dutch designer and manufacturer of fashionable motorcycle gear, chose a new, future-proof path by implementing a 100% standard PIM system - Perfion. When REV’IT!, started using Perfion Product Information Management, the company had been working with a custom built PIM solution for some years, but REV’IT!’s challenge was that it was extremely time consuming and expensive to
New product configurator at DubaB8 shows 15.600 billion variants of tables with …
DubaB8, a vendor of furnishing solutions for companies and public institutions, has 50,000 components and products to manage. Duba B8 has now chosen the Perfion Product Information Management system to be the company’s only future product data source - and here the need for a flexible and lean solution that could go live quickly was a determining factor. Previously, DubaB8 handled product information in a number of different systems: In ERP,
Exalto got one Single Source of Truth for Product Information with Perfion PIM
With Perfion Product Information Management, Exalto has one place for all product data, ensuring that data in the webshop is always the same as in the catalogs. Perfion has helped Exalto make information available everywhere. Without the PIM system, this had not been possible. Before Perfion, Exalto, the Dutch technical wholesaler for marine equipment, had a real challenge to keep the latest information at hand and make it available to customers.

All 5 Releases

More Releases for AMO

Intraocular Lens (IOL) Market 2021-2025: Business Growth, Driving Factors by Man …
Global Intraocular Lens (IOL) Market Synopsis: The exclusive research report on the Global Intraocular Lens (IOL) Market 2021-2025 examines the market in detail along with focusing on significant market dynamics for the key players operating in the market. Global Intraocular Lens (IOL) Industry research report offers granulated yet in-depth analysis of revenue share, market segments, revenue estimates and various regions across the globe. The Global Intraocular Lens (IOL) Market has also suffered
Contact Lens Solution Market Study Report 2019| Alcon, Ciba Vision, Bausch, AMO
The report presented here is a comprehensive account that includes thorough analysis and forecast of the global Contact Lens Solution market. The forecast period considered for this research study is 2019-2025 and the review period is 2014-2025. With a view to ensuring the highest level of accuracy of the data provided in the report, our analysts completed deep validation and revalidation processes using reliable sources and tools. The report offers
Intraocular Lens (IOLs) Market Strategic Analysis | Leading Key players ALCON, A …
HTF MI recently introduced Global Intraocular Lens (IOLs) Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are ALCON, AMO (Abbott), Bausch + Lomb, HOYA, CARL Zeiss, Ophtec,
EYE CARE SOLUTION GLOBAL MARKET 2018 | Top Major Vendors - Alcon, Ciba Vision, B …
Latest Update "Global Eye Care Solution Market Professional Survey Report 2018" with Industries Survey | Global Current Growth and Future. ' ' - This report studies the global Eye Care Solution market status and forecast, categorizes the global Eye Care Solution market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europe, Japan, China, India, Southeast Asia and other regions (Central
Contact Lens Solution Market- Analysis of Alcon, Ciba Vision, Bausch, AMO, Coope …
In this report, the global Contact Lens Solution market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Contact Lens Solution in these regions, from 2012 to 2022
Global Artificial Lens Market 2018 Key Players: ALCON, AMO (Abbott), Bausch + Lo …
Artificial Lens Market: adds “Artificial Lens Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2025”reports to its database. Executive Summary Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Artificial Lens in these regions, from 2013 to 2025 (forecast), covering North America Europe China Japan Southeast Asia India Global Artificial Lens market competition by top manufacturers, with production, price, revenue (value) and market