Affiliate Tracking Software Market Competitive And Growth Analysis 2024 | Tipalti Inc., Impact Tech Inc., Commission Junction LLC, Partnerize, Rakuten Marketing

"The new report published by The Business Research Company, titled ""Affiliate Tracking Software Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033"", delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the affiliate tracking software market size has grown rapidly in recent years. It will grow from $3.48 billion in 2023 to $3.86 billion in 2024 at a compound annual growth rate (CAGR) of 11.0%. The affiliate tracking software market size is expected to see rapid growth in the next few years. It will grow to $5.89 billion in 2028 at a compound annual growth rate (CAGR) of 11.1%.

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E-Commerce Boom Fuels Growth In Affiliate Tracking Software Market
The rapid growth of e-commerce is expected to propel the growth of the affiliate tracking software market going forward. E-commerce is the process of purchasing and selling products or services via the internet. It includes online shopping, digital marketplaces, and transactions between businesses. E-commerce is surging due to increased internet and mobile device penetration, convenience and time-saving benefits, advancements in technology, the impact of the COVID-19 pandemic, and the rise of globalization and cross-border trade. Affiliate tracking software helps e-commerce businesses track affiliate-driven traffic and sales, manage affiliate relationships, and optimize their marketing efforts for better performance. For instance, in May 2024, according to the United States Census Bureau, a US-based government agency, U.S. retail e-commerce sales for the first quarter of 2024, after adjusting for seasonal variation, reached $289.2 billion, marking a 2.1 percent (±0.7%) increase compared to the fourth quarter of 2023. Therefore, the rapid growth of e-commerce is driving the growth of the affiliate tracking software market.

Enhancing Affiliate Tracking Software With Innovative Features
Major companies operating in the affiliate tracking software market are developing innovative features and fixes to the existing software to enhance functionality, streamline the user experience, and meet the evolving needs of users. The improvements help affiliate tracking software by increasing accuracy in tracking and reporting, enhancing user interfaces for better usability, providing more robust analytics and insights, integrating with a wider range of platforms and tools, and offering greater customization options to meet specific business needs, ultimately driving more efficient and effective affiliate marketing campaigns. For instance, in July 2023, Quality Unit, a Slovakia-based software development company, added a few improvements and fixes to Post Affiliate Pro, the affiliate management software. The new private campaign status filter in Post Affiliate Pro allows users to efficiently navigate through their private campaigns by filtering affiliates based on status, ensuring a clearer and more organized view of all ongoing campaigns.

The affiliate tracking software market covered in this report is segmented -

1) By Type: On-Premise, Cloud-Based
2) By Application: Small And Medium Enterprises, Large Enterprises
3) By End-User: Retailers, Advertisers, Publishers

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Major companies operating in the affiliate tracking software market are Tipalti Inc., Impact Tech Inc., Commission Junction LLC, Partnerize, Rakuten Marketing, PartnerStack, Affise, OSI Affiliate Software, Voluum, ShareASale, Skimlinks, Refersion, LeadDyno, Tapfiliate, Post Affiliate Pro, Target Circle , QualityUnit , Everflow, FirstPromoter, Trackier, JROX Technologies, TrackingDesk , Scaleo, HitPath, AffTrack, Clickinc.com.

Contents of the report:
1. Executive Summary
2. Affiliate Tracking Software Market Report Structure
3. Affiliate Tracking Software Market Trends And Strategies
4. Affiliate Tracking Software Market - Macro Economic Scenario
5. Affiliate Tracking Software Market Size And Growth
…..
27. Affiliate Tracking Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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