Comprehensive Email Marketing Software Market Research with Industry Trends and Competitive Landscape

The new report published by The Business Research Company, titled "Email Marketing Software Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033", delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the email marketing software market size has grown rapidly in recent years. It will grow from $1.49 billion in 2023 to $1.69 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%. The email marketing software market size is expected to see rapid growth in the next few years. It will grow to $2.86 billion in 2028 at a compound annual growth rate (CAGR) of 14%.

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Growing Use of Mobile Devices Propel Email Marketing Software Market
The growing use of mobile devices is expected to propel the growth of the email marketing software market going forward. Mobile devices are portable electronic gadgets that enable communication, internet access, and computing capabilities, such as smartphones, tablets, and wearable devices. The increasing convenience, functionality, and connectivity of mobile devices drive their rising usage. Email marketing software allows for direct, targeted communication with audiences on the go, leveraging the convenience and accessibility of smartphones and tablets. For instance, in April 2022, according to the Department of Telecommunications under the Ministry of Information and Communications, a Vietnam-based regulatory agency, Vietnam recorded 91.3 million smartphone subscribers in 2021. This figure increased by over 2 million at the end of March 2022, resulting in a total of 93.5 million subscribers, equivalent to 73.5% of the nation's adult population. Therefore, the growing use of mobile devices is driving the growth of the email marketing software market.

Leveraging AI To Enhance Email Marketing Efficiency
Major companies operating in the email marketing software market are focusing on developing advanced technological solutions, such as generative artificial intelligence (AI) email marketing tools, to gain a competitive edge in the market. A generative AI email marketing tool uses artificial intelligence to automatically create personalized and optimized email content for marketing campaigns. For instance, in April 2023, Intuit Mailchimp, a US-based email marketing company, launched Email Content Generator (beta), a generative AI tool that allows marketers and small businesses to create personalized email campaigns. This tool, part of Mailchimp's suite of AI-powered features, utilizes GPT AI technology to generate content based on industry, marketing intent, and brand voice. Mailchimp's AI capabilities, including creative assistant, content optimizer, and send-time optimization, help users design effective campaigns, optimize content, and analyze performance.

The email marketing software market covered in this report is segmented -

1) By Deployment: Cloud-Based, On-Premise
2) By Channel: Business To Business(B2B), Business To Customers(B2C)
3) By Application: Email Lead Generation, Sales Reporting , Customer Management, Template Management, Reporting And Analytics , Other Applications
4) By Industry: Banking, Financial Services, and Insurance(BFSI), Information Technology (IT) And Telecommunication, Retail, Information Technology-Enabled Services (ITES), Healthcare, Consumer Goods, Travel And Transportation, Other Industries

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Major companies operating in the email marketing software market are Oracle Corporation, Salesforce.com Inc., Intuit Inc., Benchmark Capital, HubSpot Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., The Rocket Science Group LLC, Constant Contact Inc., ActiveCampaign LLC, Sendinblue, GetResponse, Jivox Corporation, ConvertKit LLC, Campaign Monitor Pty Ltd, Drip, AWeber Communications Inc., Mailjet SAS, Sendlane LLC, iContact, MailerLite, Ontraport, SendWorks LLC, EmailOctopus Ltd, Phonexa Holdings LLC, Moosend Inc.

Contents of the report:
1. Executive Summary
2. Email Marketing Software Market Report Structure
3. Email Marketing Software Market Trends And Strategies
4. Email Marketing Software Market - Macro Economic Scenario
5. Email Marketing Software Market Size And Growth
…..
27. Email Marketing Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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