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A2P & P2A Messaging Market worth $116.33 billion by 2030, growing at a CAGR of 7.14% - Exclusive Report by 360iResearch
A2P & P2A Messaging Market | 360iResearch
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The A2P (Application-to-Person) and P2A (Person-to-Application) messaging market spans various industries and functional uses, including marketing, customer service, authentication, and notifications, and involves message transactions initiated by software applications to communicate with individuals (A2P) and messages from individuals to applications (P2A). A2P messaging involves automated messages such as promotional texts, OTPs (one-time passwords), booking confirmations, and notifications, while P2A messaging includes messages sent by a person to an application or system for interactions or information, such as customer support inquiries or survey responses. This messaging is crucial for real-time communication in various sectors due to the necessity for instant outreach, operational efficiency, enhanced customer engagement, and secure two-factor authentication. Applications include customer service, marketing, authentication, notifications, surveys, and feedback across industries such as retail and e-commerce, BFSI (Banking, Financial Services, and Insurance), travel and hospitality, healthcare, telecommunications, government, and utilities. Key factors influencing market growth include the increasing adoption of mobile devices, rising need for two-factor authentication, improving customer engagement strategies, adoption of cloud platforms, and regulatory frameworks shaping the evolution of services. Opportunities exist in exploring rich communication services (RCS) with multimedia support, incorporating AI-driven analytics and chatbots, personalizing messaging strategies through enhanced data analytics, and expanding into growing markets in Asia-Pacific and Latin America. Challenges include regulatory compliance, technological fragmentation, security concerns, and user fatigue. Areas of innovation and research involve developing enhanced security mechanisms, leveraging AI and machine learning, creating omni-channel integration capabilities, and improving natural language processing (NLP) for context-aware automated responses. The A2P and P2A messaging market is dynamic and competitive, with continuous innovation driven by technological advances and evolving consumer expectations.
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Market Segmentation & Coverage:
This research report categorizes the A2P & P2A Messaging Market in order to forecast the revenues and analyze trends in each of following sub-markets:
Based on Type, market is studied across A2P and P2A.
Based on Traffic, market is studied across Multi-Country and National.
Based on Messaging Platform, market is studied across Cloud API Messaging Platform and Traditional & Managed Messaging Platform.
Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
Based on Application, market is studied across Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, and Voting & Entertainment.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Key Company Profiles:
The report delves into recent significant developments in the A2P & P2A Messaging Market, highlighting leading vendors and their innovative profiles. These include Belgacom International Carrier Services SA by Proximus Group, China Telecom Global Limited, ClearSky Technologies, Inc., Comviva Technologies Limited, DIMOCO Europe GmbH by Tofane Global SAS, Global Message Services AG, Infobip Ltd., LINK Mobility Group Holding ASA, Mavenir Systems, Inc., MessageBird B.V., Mobiweb Limited, Monty UK Global Ltd, Plivo Inc., Retarus GmbH, Route Mobile Limited, SAP SE, Sify Technologies, Sinch AB, Syniverse Technologies LLC, Tata Communications Limited, Telnyx LLC, Twilio Inc., Tyntec, VoiceSage, and Vonage Holdings Corp. by Telefonaktiebolaget LM Ericsson.
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Key Topics Covered:
1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. A2P & P2A Messaging Market, by Type
7. A2P & P2A Messaging Market, by Traffic
8. A2P & P2A Messaging Market, by Messaging Platform
9. A2P & P2A Messaging Market, by Industry
10. A2P & P2A Messaging Market, by Application
11. Americas A2P & P2A Messaging Market
12. Asia-Pacific A2P & P2A Messaging Market
13. Europe, Middle East & Africa A2P & P2A Messaging Market
14. Competitive Landscape
15. Competitive Portfolio
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About 360iResearch
360iResearch is a market research and business consulting company headquartered in India, with clients and focus markets spanning the globe.
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Quick on our feet, we have our ear to the ground when it comes to market intelligence and volatility. Our market intelligence is diligent, real-time and tailored to your needs, and arms you with all the insight that empowers strategic decision-making.
Our clientele encompasses about 80% of the Fortune Global 500, and leading consulting and research companies and academic institutions that rely on our expertise in compiling data in niche markets. Our meta-insights are intelligent, impactful and infinite, and translate into actionable data that support your quest for enhanced profitability, tapping into niche markets, and exploring new revenue opportunities.
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