Press release
FAST (Free Ad-Supported TV) Channels Market Technologies, Applications, and Future Growth Prospects By 2023-2032
FAST (Free Ad-Supported TV) Channels Market
The increase in demand for free streaming content, the widespread availability of content variety, advertiser appeal, and improved technology and distribution drive the growth of the FAST (Free Ad-Supported TV) channels market. These factors collectively contribute to the increasing popularity and growth of ad-supported streaming services, providing viewers with a free alternative to traditional TV while offering advertisers a highly engaged audience for targeted advertising.
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FAST channels are ad-supported, free streaming television service that provides linear channels with pre-programmed ad breaks in between. These channels can be created by reorganising existing on-demand content catalogues as content playlists or programming grids. Many well-known brands have their own channels to monetize content through advertising and attract new consumers. Pluto TV, Xumo, Tubi, Peacock, The Roku Channel, IMDbTV, and Samsung TV+ are some of the most popular providers that provide FAST channels. FAST channels deliver regular linear TV channels to internet-connected devices such as CTV. FAST channels, unlike subscription models, are able to deliver these streaming services at no cost to the viewer by dynamically adding commercials into the would-be ad break. The advertisements tend to be skippable and non-skippable, with varying durations.
Furthermore, one of the primary benefits of FAST channels is their low cost. Unlike typical cable or satellite TV subscriptions, users can access a large amount of programming without having to pay a monthly charge. As a result, they are an appealing option for cord-cutters or budget-conscious folks seeking entertainment without the hefty fees associated with cable bundles.
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Region wise, North America dominated the market in 2022 and is considered to be the fastest-growing region during the forecast period. This was attributed to the popularity of streaming services, demand for free content, increase in connected TV devices, shift in advertising budgets towards digital platforms. Furthermore, the proliferation of connected TV devices, such as smart TVs, streaming media players (for instance, Roku, Amazon Fire TV), and gaming consoles, has contributed to the growth of the FAST channels market.
The key players operating in the FAST channels market analysis include Roku, Inc., Pluto TV, Tubi TV, Crackle, Xumo, Inc., Sling TV, Vudu, Plex, Peacock TV LLC, and Amazon.com, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the free ad-supported TV channels industry.
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