Global Advertising Inkjet Printers Market Predicted to Rise 5.5% CAGR from 2022-2030, Spurred by Increase in Digital Printing Solutions and Rise in On-Demand Printing

According to the latest report by Dataintelo, the global Advertising Inkjet Printers market is projected to accelerate with a healthy Compound Annual Growth Rate (CAGR) of 5.5% from 2022 to 2030. This surge in growth can be primarily credited to the rising demand for Digital Printing solutions, an uprising trend of on-demand printing, and an increasing preference for inkjet printers in advertising applications.

In the realm of type segmentation, the global advertising inkjet printers market is categorized into roll-to-roll printers, flatbed printers, and special printers. The roll-to-roll printer segment is set to account for the majority of the market share in 2021, owing to its capability to print extensive format images swiftly and at a minimal cost per square foot.

Regarding application, photo and fine art possessed the largest share of the global advertising inkjet printers market in 2020. This dominance can be traced back to the amplified demand from photographers and artists for superior quality prints. These trends underline the dynamic nature of the advertising industry and the pivotal role of modern technological advancements like advertising inkjet printers

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𝐓𝐡𝐢𝐬 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐫𝐞𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐬:

The advertising inkjet printers market has been segmented on the basis of𝐓𝐲𝐩𝐞
● Roll to Roll Printer
● Flatbed Printer
● Hybrid Printer
● Textile Printer

𝐏𝐫𝐢𝐧𝐭 𝐑𝐞𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧
● Low
● Medium
● High

𝐏𝐫𝐢𝐧𝐭 𝐖𝐢𝐝𝐭𝐡
● Small
● Medium
● Large

𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲
● Aqueous
● Solvent
● UV-Curable
● Latex

𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧
● Photo & Fine Art
● Large Format
● Signage
● Poster
● Banners
● Custom Mailer & Postcards
● Publications & Book Printing
● Brochures
● Building Materials
● Packaging
● Textiles
● Vehicle Wraps

𝐄𝐧𝐝-𝐔𝐬𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲
● Commercial
● Industrial
● Textile
● Construction
● Retail

𝐑𝐞𝐠𝐢𝐨𝐧
● Asia Pacific
● North America
● Latin America
● Europe
● Middle East & Africa

𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬
● HP
● Canon
● Epson
● Xerox
● Ricoh
● Agfa Gevaert
● Durst
● EFI (Electronics For Imaging)
● Roland
● Mimaki
● Konica Minolta
● Kyocera
● DGI
● AMPLA
● FUJIFILM
● Oki Data



Segment Analysis:

The advertising inkjet printers market is diverse, making segmentation essential for understanding the different areas of this market. One of the major segments of the market is the type of printer. This includes roll to roll printers, flatbed printers, hybrid printers, and textile printers; each catering to specific printing needs depending on the media and application. Another significant segment is by print resolution, where the market is divided into low, medium, and high-resolution printers; a factor that directly influences image quality and clarity. Print width also plays a crucial role with segments ranging from small, medium, up to large-scale printers. Furthermore, technology drives this market with aqueous, solvent, UV-Curable, and Latex being the predominant ones. Application-wise, the market gets divided into categories like photo & fine art, large format, signage, poster banners, custom mailer & postcards, publications & book printing, brochures, building materials, packaging, textiles, and vehicle wraps, all having unique printing requirements. Lastly, end-use industries like commercial, industrial, textile, construction, and retail make up the market segment.

Regional Analysis:

Globally, the advertising inkjet printers market has a robust presence. In Asia Pacific, the rise in advertising activities and technological advancements is boosting the growth of the market. The vast presence of digital printing companies in North America, and the increasing demand for quality prints in sectors like advertising, educational institutions, and the corporate sector are also significantly contributing to the market development. Latin America, with its burgeoning advertising industry, holds a considerable market share. In Europe, the high demand for large format printing in vehicle wraps and wall graphics in hospitality, event organizations, and retail sectors is expected to drive substantial growth. Finally, the Middle East and Africa also show potential growth due to the increasing demand for high-quality print materials. The key players in this market, such as HP, Canon, Epson, Xerox, Ricoh, Agfa Gevaert Durst, EFI, Roland, Mimaki, Konica Minolta, Kyocera, DG, IMPI, LA, FUJIFILM, and Oki Data, are spread across these regions, propelling the market's global expansion

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Market Drivers for Advertising Inkjet Printers Market:

1. Technological Advancements: The advancements in technology have led to the introduction of new features such as Wi-Fi connectivity, touchscreen interface, mobile printing solutions, etc., which are driving the market growth.

2. Improved Print Quality: The latest inkjet printers are capable of providing high-quality and sharp image prints, which is one of the key factors driving their demand in the advertising industry.

3. Demand for Eco-Friendly Solutions: Modern inkjet printers use water-based inks that are eco-friendly. This is in line with the global trend of going 'green', which is driving the market.

4. Cost-Effectiveness: Inkjet printers are relatively cheaper compared to traditional printing methods. This cost-effectiveness is a major motivator for small businesses and startups in the advertising industry, thus driving the market growth.

5. Customization: The advancements in inkjet technology have enabled customization options in terms of print, the size of an advertisement, etc. This is playing a crucial role in driving the market growth.

Opportunities for Advertising Inkjet Printers Market:

1. Advertising Industry Growth: The growth of the advertising industry is a significant opportunity for the inkjet printers market. As businesses continue to seek innovative ways to advertise their products, the demand for high-quality printing solutions is anticipated to increase.

2. Emerging Markets: Developing regions such as Asia-Pacific, Middle East and Africa are witnessing rapid urbanization and growth in industries, opening new opportunities for the advertising inkjet printers market.

3. E-commerce Boom: The rapid growth of the e-commerce industry is increasing the demand for packaging and labeling, which is an opportunity for the inkjet printers market.

4. Personalization Trend: The current trend of personalization in advertising can be a significant opportunity for the advertising inkjet printer's market.

5. Digital Transformation: With the ongoing digital transformation in various sectors, there is a big opportunity for market players to introduce innovative digital printing solutions that can fulfil the rapidly evolving advertising needs

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