In-Flight Entertainment & Connectivity Market size projected to grow at a CAGR of 13.3% from 2016 to 2024

In-Flight Entertainment & Connectivity (IFEC) Market size was valued at over USD 3 billion in 2015 and is expected to reach USD 8.5 billion by 2024, growing at 13.3% CAGR from 2016 to 2024. Need for increasing passenger travel time experience, development of innovative wireless solutions on BYOD (bring your own device) and growing availability of HD contents are anticipated to drive industry demand. The technology includes moving map systems, audio and video entertainment, personal televisions and in-flight movies. Furthermore, audio and video entertainment provides passengers with a wide range of movies, videos and music libraries. Connectivity services include satellite and internal telephony, data communication and Wi-Fi.

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Increasing demand for comfort accompanied by commercial aviation & fleet expansion are expected to fuel in-flight entertainment and connectivity market growth through 2024. Launch of high throughput satellite (HTS) has enabled added connectivity through Ka band for geo-positioning services, media content and several other applications. The rising prominence of digital advertising as well as free Wi-Fi services is predicted to propel in-flight entertainment and connectivity market size in the coming years. For instance, in 2015, Global Eagle Entertainment (GEE) tied up with Fiji Airways for introducing advertising sales and sponsorship spots. In July 2016, Finnair announced to install Wi-Fi for the A330 fleet and selected airbus aircrafts serving long & short-haul routes. The installation of Wi-Fi on its long haul routes is expected to complete by May 2017. Transavia and Qantas airlines are providing Samsung VR to passengers featuring movies, virtual tour of cockpit or virtual flight tracker.

Huge investments associated with the technology, stringent regulatory framework by Federal Aviation Authority (FAA), and high installation costs may hamper growth. Demand for advance digital content along with high maintenance associated with installations may pose a challenge to the in-flight entertainment and connectivity market size. In October 2013, FAA allowed the use of PEDs (portable electronic devices) inside flight by following regulatory norms assigned by FCC (Federal Communications Commission). These efforts are expected to strengthen IFEC market growth over the forecast period.

In-flight entertainment and connectivity market share can be segmented by product into hardware, connectivity and content. Hardware can be further segregated into portable and non-portable devices. On the basis of content, it can be categorized into movies, TV shows, music, radio and games. Hardware suppliers have been shifting focus towards content service delivery, thereby positioning themselves as system integrators. For instance, hardware vendors such as Panasonic Avionics Corporation have formed a strategic alliance to add international content as a part of their hardware in-flight entertainment and connectivity system package. They have obtained contracts from live television service suppliers to fulfill this purpose. In September 2011, Panasonic unveiled eXW wireless streaming media solution catering to consumer’s preferred demands.

Thales group in September 2012 announced that LAN Airlines is appointing for AVA wireless streaming media solution owing to shift in passenger’s preference from stored content browsing to web based access.

Based on aircraft type, the industry can be classified into business jets, narrow-body aircraft (NBA), very large aircraft (VLA), wide-body aircraft (WBA). The industry expects potential demands from WBA such as Boeing, 747, 767 and 787 Dreamliner, owing to high adoption of these systems. The NBA segment (for example Boeing 757, Airbus 320 and Boeing 737) is forecast to gradually gain more importance due to low turnaround time, increased frequency and optimal fuel management.

U.S. in-flight entertainment and connectivity market will remain a major regional segment through the forecast timeline due to improved high speed broadband support infrastructure, growing data usage in air & ground applications and customizable features offered to its users. Asia Pacific is anticipated to witness rapid growth due to rising consumer living standards and growing air travel frequency.

Key participants are Panasonic Avionics, GoGo, OnAir, Honeywell, Global Eagle Entertainment, Inmarsat, Rockwell Collins, Thales, and Zodiac Aerospace. Several participants are focusing on mergers and acquisitions in order to enhance their service portfolio with high speed services at economical rates in single and twin-aisle aircraft.

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