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Advertising, Public Relations, And Related Services Market 2024 - Share, Ongoing Trends, Size, Growth Rate And Key Players
Advertising, Public Relations, And Related Services Market
As per the report, the advertising, public relations, and related services market size has grown strongly in recent years. It will grow from $878.26 billion in 2023 to $922.29 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The advertising, public relations, and related services market size is expected to see steady growth in the next few years. It will grow to $1101.03 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%.
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Advancements In Technology Transforming Targeted Advertising
Advances in technology are expected to drive targeted advertising, making it more accurate than ever before. Companies such as Google, Facebook, and Twitter have developed advertisement delivery methods where they track netizens' movements around the web and enable advertisers to reach users via tailored advertisements, where people see products based on what they have previously searched for. Other examples of targeted advertising include tracking where people shop, what they buy online and what they read about online. This helps companies build up profiles of consumers with their behavioral patterns and shopping habits and other information such as their job and income. This facilitates advertisers in reaching people with personalized advertisements. Such improvements and advances in online advertising are expected to drive market growth in the forecast period.
Advertising And Pr Agencies Are Harnessing The Power Of Online Campaigns And Analytics For Enhanced Effectiveness
Advertising and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing, and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less. Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram, and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track their performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies.
The advertising, public relations, and related services market covered in this report is segmented -
1) By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising
2) By Mode: Online, Offline
3) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment
Subsegments Covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms
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Major companies operating in the advertising, public relations, and related services market report are Google LLC, MWWPR, Salesforce Inc., WPP plc, Publicis Groupe S.A., Omnicom Group Inc. , Interpublic Group of Companies Inc., Dentsu Inc. , FTI Consulting Inc. , Havas PR, Outbrain Inc., Cision AB, Meltwater Group AS, Huntsworth plc, Hopscotch Group, Business Wire, APCO Worldwide, Coyne PR, Mikhailov & Partners, Agility PR Solutions, DJE Holdings, IPR software Inc., Prezly, Bell Pottinger, Kreab Gavin Anderson, AirPR software, IrisPR software, Isentia, Onalytica, TrendKite
Contents of the report:
1. Executive Summary
2. Advertising, Public Relations, And Related Services Market Report Structure
3. Advertising, Public Relations, And Related Services Market Trends And Strategies
4. Advertising, Public Relations, And Related Services Market - Macro Economic Scenario
5. Advertising, Public Relations, And Related Services Market Size And Growth
…..
27. Advertising, Public Relations, And Related Services Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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