Health & Hygiene Packaging Market worth $148.0 billion by 2028 | Key players Berry Global (US), Amcor Plc (Switzerland), WestRock (US) and Kimberly Clark (US).

According to recent market research the "Health & Hygiene Packaging Market by Product Type (Films & Sheets, Laminates, Bags & Pouches, Bottles & Jars, Sachets, Labels, Tubes, Boxes & Carton), Form, Shipping Form, Structure, End-user Industry, and Region - Global Forecast to 2028", is approximated to be USD 110.9 billion in 2023, and it is projected to reach USD 148.0 billion by 2028, at a CAGR of 5.9%. The surge in urbanization, evolving lifestyles, increased disposable income, a growing preference for sustainable packaging, and global awareness of hygiene are driving the expansion of the health and hygiene packaging market. However, challenges include the elevated costs of raw materials used in manufacturing packaging products like pouches, bags, roll stock, films, and wraps. Additionally, inadequate recycling infrastructure poses a hindrance to the health and hygiene packaging market. Opportunities arise from the rising demand for sustainable packaging, as it emerges as a superior alternative to traditional materials due to heightened hygiene awareness.

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The surge in personal care and home care packaging featuring plastic bottles can be attributed to multiple factors. Manufacturers prefer plastic due to its lightweight and durable attributes, leading to reduced transportation costs and heightened product safety. Plastic bottles provide a versatile design, enabling creative packaging solutions and brand distinctiveness. The ease of dispensing and handling adds to consumer convenience, driving demand. Moreover, plastic bottles prove cost-effective compared to alternative materials. With an increasing focus on sustainability, the industry is experiencing a transition towards recyclable and eco-friendly plastics, playing a pivotal role in sustaining the growth of plastic bottles in the personal care and home care packaging domain.

The increasing demand for primary packaging formats, such as films & sheets, tubes, and pouches, is driven by various factors. Consumer preferences for convenience and portability are key drivers, especially with the rising popularity of pouches and tubes that provide practical solutions for on-the-go lifestyles. The expansion of e-commerce contributes to a heightened need for sturdy and protective primary packaging to ensure secure transportation. With a growing emphasis on sustainability, the industry is experiencing a transition toward eco-friendly materials, fostering the growth of environmentally conscious primary packaging formats.

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North America has the largest market share in the Health & Hygiene packaging market, in terms of value. Europe has the third largest market share in the Health & Hygiene packaging market, in terms of value. With prominent consumers like US, Canada, Mexico leading the trend, the region thrives on increased construction activities and is a hub of major packaging manufacturers. Efficient manufacturing facilities and well-established distribution channels enhance supply to renowned packaging manufacturers. Owing to the increasing income of people in this region, the demand for high-end packaging products for healthcare, food, and beverage, and has been proliferating. Apart from the food & beverage industry, the North America region also exhibits significant opportunities in the packaging & labeling industry, which is expected to drive the flexible packaging market.

Berry Global (US), Amcor Plc (Switzerland), WestRock (US) and Kimberly Clark (US) are some of the established players in the health and hygiene packaging market. These players have adopted various strategies such as mergers & acquisitions, joint ventures, and expansion to strengthen their market position.

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Amcor PLC is a global leader in developing and producing responsible packaging. It is primarily involved in the manufacturing and marketing of flexible packaging, rigid containers, and specialty cartons by using raw materials such as polymers, aluminum foils, and fibers. The company operates through two business segments, namely, Amcor flexibles and Amcor Rigid Plastics. Amcor flexibles business produces flexible packaging for food, beverage, pharmaceutical, medical, home, and personal care, and other products, whereas Amcor rigid business develops and produces rigid containers and closures for food, beverage, spirits, home and personal care, and healthcare products. The company operates through 220 production sites in more than 40 countries. It has 78 sales, corporate, other offices, and research sites with more than 44,000 employees.

WestRock Company is a leading paper and packaging manufacturer. It operates through four major business segments, namely, corrugated packaging, consumer packaging, global paper, and distribution. The company's product line includes corrugated containers, folding cartons, merchandising displays, paperboard, kraft paper, containerboard, and pulp. The company caters to the needs of various markets, such as food & beverage, beauty & personal care, home care, luxury packaging, media & electronics, e-commerce, healthcare, and others.

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