Corporate Gifting Market Size, Share Analysis, Trends, Industry Outlook 2024 To 2033

The new report published by The Business Research Company, titled ""Corporate Gifting Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033"", delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the corporate gifting market size has grown strongly in recent years. It will grow from $765.46 billion in 2023 to $839.57 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1157.01 billion in 2028 at a compound annual growth rate (CAGR) of 8.3%.

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Gift Card Surge Propels Corporate Gifting Market Growth
The increasing use of gift cards is expected to propel the growth of the corporate gifting market going forward. Gift cards refer to prepaid cards or vouchers that contain a specific monetary value, allowing the holder to purchase goods or services up to the card's stored value from the issuing retailer or business. Gift cards provide flexibility for recipients to choose items or experiences that suit their preferences, making them suitable for corporate gifting programs. For instance, in August 2023, according to Gift Rabbit, a US-based affiliate marketing website, gift card sales increased by 22% in 2021 compared to 2020. Further, by 2025, the number of businesses offering gift cards is expected to increase by 23%. Therefore, the increasing use of gift cards will drive the growth of the corporate gifting market.

The Integration Of Artificial Intelligence For Enhanced Personalization And Engagement
Major companies operating in the corporate gifting market are developing advanced technology, such as AI-powered platforms, to enhance gift personalization and improve recipient engagement. AI-powered platforms in corporate gifting help streamline gift selection, tailor offerings to individual preferences, and optimize the overall gifting experience, resulting in stronger client relationships and increased brand loyalty. For instance, in September 2021, Alyce Inc., a US-based company that develops online corporate gifting platforms, launched the next generation of smart gifting capabilities and partnerships to enhance its corporate gifting solution. This AI-powered platform offers advanced features and collaborations that enable businesses to create more impactful and personalized gifting experiences for their clients, prospects, and partners. The platform includes features such as custom gift marketplaces, global gifting execution through Staples Promotional Products, and 1-to-many gifting on behalf of sales, providing efficiency and intelligence for strategic programs and campaigns.

The corporate gifting market covered in this report is segmented -

1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types
2) By Sales Channel: Direct Channel, Distribution Channel
3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises

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Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group plc, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc, Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd, NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company , Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited

Contents of the report:
1. Executive Summary
2. Corporate Gifting Market Report Structure
3. Corporate Gifting Market Trends And Strategies
4. Corporate Gifting Market - Macro Economic Scenario
5. Corporate Gifting Market Size And Growth
…..
27. Corporate Gifting Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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