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Poybo Media Group Ltd. Transitions to MediaBaby, Unifying Global Brands

07-10-2024 09:20 AM CET | Media & Telecommunications

Press release from: Cedrus Media, LLC

Poybo Media Group Ltd. Transitions to MediaBaby, Unifying

Marking its fourth anniversary, Poybo Media Group Ltd. is set to unveil Media Baby Ltd., a new entity that consolidates Poybo's diverse array of brands and publishers under the unified brand name MediaBaby. This rebranding follows the company's recent acquisitions of several dynamic media properties, including College ACB, I Like What You're Wearing, and BuzzTorah, alongside the launch of Recordcore, a record label that now encompasses Cognitive Dissonance, the organization behind the 2011 Label Love campaign.

Media Baby, now branded as MediaBaby, is celebrated for its innovative transformation of internet and social media trends into vital products for Generation Z. The new brand aims to highlight youth in media, fostering deeper connections, vibrant communities, and robust business growth. This shift underscores the company's dedication to expanding its influence and maintaining its leadership as a prominent voice in Generation Z media and marketing.

Generation Z's engagement with advertising stands out, with over half preferring ads that are humorous and entertaining, according to NCSolutions. This contrasts with the preferences of Baby Boomers (42%), Millennials (44%), and Generation X (40%).

"We recently achieved a milestone of 1 billion monthly views, and we are thrilled to embark on this new chapter," said founder and CEO Justin Jin. "The launch of Media Baby marks a significant milestone for us as we continue to reach Generation Z. It reflects our commitment to presenting an authentic view of ourselves, our content, and our values. This marks a new era, and we are excited about the future prospects of the business."
USA, Texas

Established in mid-2020 by Canadian entrepreneur Justin Jin, MediaBaby began as a collective of YouTube channels that connected with audiences through gaming culture, sports, music, and internet comedy. Today, MediaBaby's network has expanded to over 10 million followers, delivering billions of impressions annually across a portfolio of brands on Instagram, TikTok, Snapchat, Facebook, X, and more. The extensive range of video content and original music has captivated a highly engaged audience of 18-34-year-olds.

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