Sales Performance Management Market Increasing Demand, Growth Analysis and Future Outlook by 2031

The global sales performance management market is anticipated to grow at a considerable CAGR of 19.2% during the forecast period. The growth and performance in the organization are driven by the sales plans where AI and machine learning have become vital tools. AI and machine learning are increasingly used to predict or forecast outcomes based on historical data analysis. The AI-enabled sales performance management helps users to go through large datasets from several sources and prioritize the workflow.

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Further, the implementation of AI also helps to automate and augment the work by eliminating repetitive tasks, optimizing the performance of the sales force in a cost-effective and time-saving manner. All these factors combined have propelled major players to launch products and solutions driven by such emerging technologies to gain a competitive advantage over other players. For instance, in May 2021, Beqom, a cloud-based company providing compensation management software, launched Beqom rapide, a new fast-track approach to automate the compensation processes of large and mid-sized organizations within six weeks. Apart from this, in January 2020, Varicent, a provider of sales performance management (SPM), acquired Symon AI, a technology platform. Through this acquisition, the company aims to provide more effective compensation plans, better-optimized territories and quotas, and higher-performing sales teams in a short period utilizing Varicent SPM platform.

Global Sales Performance Management Market Report Segment

By Component

• Solutions
o Incentive Compensation Management (ICM)
o Territory Management
o Sales Planning and Monitoring
o Sales Performance Analytics and Reporting
o Other Solutions (Sales Coaching and Gamification)
• Services
o Consulting
o Integration and Implementation
o Training and Education
o Support and Maintenance

By Deployment Type

• On-premises
• Cloud

By Vertical

• BFSI
• Telecommunications
• Manufacturing
• IT and ITeS
• Consumer Goods and Retail
• Healthcare and Pharmaceuticals
• Energy and Utilities
• Travel and Hospitality
• Others

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Sales Performance Management Market Report Segment by Region

North America

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

Company Profiles

• Adventace LLC
• Ambition
• Anaplan, Inc.
• ASCENT CLOUD LLC
• Axtria Inc.
• beqom SA
• Biz-Effective Ltd. (Centrical)
• Board International SA
• CellarStone, Inc.
• DoguSalesScreen AS

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