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Marketing Automation Software Market: Size, Share, Trends, Analysis And Forecast To 2033
Marketing Automation Software Market
As per the report, the marketing automation software market size has grown rapidly in recent years. It will grow from $6.15 billion in 2023 to $7.15 billion in 2024 at a compound annual growth rate (CAGR) of 16.2%. The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $12.72 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%.
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Digital Marketing Channel Growth Fuels Surge In Marketing Automation Software Market
The growth of digital marketing channels is expected to propel the growth of the marketing automation software market going forward. Digital marketing channels refer to businesses' various online platforms, tools, and techniques to promote their products or services, engage with their target audience, and drive conversions. Digital marketing channels are growing due to the widespread adoption of internet-connected devices, such as smartphones and computers, which has increased global internet penetration, providing businesses access to larger online audiences. Marketing automation software streamlines repetitive tasks, such as email campaigns and social media posts, enhancing efficiency in digital marketing channels and enabling targeted personalized user interactions. For instance, according to the Interactive Advertising Bureau (IAB), a US-based advertising business organization, digital advertisement (ad) revenues grew by 35.4%, almost three times more than the 12.2% growth in 2021. Therefore, the growth of digital marketing channels drives the growth of the marketing automation software market.
Advancements In Marketing Automation Technology And Integration Solutions
Major companies operating in the marketing automation software market are focusing on developing advanced technology, such as marketing automation integration solutions, to gain a competitive edge in the market. A marketing automation integration solution refers to the process of combining and connecting different marketing tools, platforms, or software applications to streamline and automate various marketing tasks and processes. For instance, in January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync. With the help of these recently released connectors, organizations and charities may use HubSpot's marketing automation tools to develop compelling marketing campaigns and communications using the YourMembership association management system or the Raiser's Edge NXT donor management system.
The marketing automation software market covered in this report is segmented -
1) By Deployment: Cloud-based Deployment, On-premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-user Verticals
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Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.
Contents of the report:
1. Executive Summary
2. Marketing Automation Software Market Report Structure
3. Marketing Automation Software Market Trends And Strategies
4. Marketing Automation Software Market - Macro Economic Scenario
5. Marketing Automation Software Market Size And Growth
…..
27. Marketing Automation Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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