Sony NetServices banks on pontegra for largest private Austrian broadcaster ATVplus

The MHP browser pontegra from NIONEX for implementation of interactive TV services also convinces Austrians

Guetersloh/Rheda-Wiedenbrueck, 19 October 2005 - The specialist for solutions in digital and mobile communication, Sony NetServices, will use the MHP* (Mulitmedia Home Platform) browser pontegra in the development and implementation of its iTV services. Initially the interactive services are to be run by the largest private Austrian broadcaster ATVplus. In doing so, ATVplus is breaking new ground in communication with viewers.

Direct communication between television viewers and TV stations as well as supplemental information about the current program which is much more in-depth than the information offered on Teletext is the new wave. Watching television has long been a passive event. In the age of media convergence, however, through the introduction of DVB-T and the availability of interactive TV platforms like MHP, digitalization has transformed the medium television increasingly from a one-sided communication channel to a "meta-medium".

The innovative television broadcaster ATVplus is following exactly this trend. The broadcaster will soon be offering its viewers, among other things, additional information about programs and interactive TV games based on MHP. By doing so, ATVplus is following a current trend in Europe which has prompted innovative broadcasters in Italy, Finland, Germany and Austria, among other places to use the available technology to make TV interactive and more interesting, as well as to open up new sources of revenue through, for instance, interactive advertising.

Sony NetServices will be developing the interactive services for ATVplus on the basis of pontegra. "With the development and implementation of interactive TV we can set new milestones in Austrian television. We are very pleased to be working together with ATVplus on this breakthrough," comments Christoph de Jong, project manager at Sony NetServices. "The technology developed by Nionex, pontegra, is perfect for setting this up. Their concept, the functional range, the performance and their support have fully convinced us."





About NIONEX GmbH

NIONEX counts as one of Germany's fastest growing information systems providers. The company is a leading supplier of customised content management, cross media publishing, portal and media asset management, customer relationship management, online shop and interactive TV solutions.

As a technology subsidiary of DirectGroup Bertelsmann, NIONEX provides customers with comprehensive services ranging from design to technical realisation to the implementation of complete internet and iTV platforms. As the world's first DVB-HTML based MHP platform, pontnegra is extremely well positioned in the international market. NIONEX counts among its customers Altana Chemie, Bertelsmann AG, CLAAS KGaA, Humboldt University in Berlin, MTV, RTL Television, RTL interactive GmbH, Telecontrol, Telenet, TRW Automotive, Verlag Walter deGruyter and wissen.de.


Press contact:
Amelie Isabel Dettmer
Public Relations Manager
Tel.: +49-5242-914468
Fax: +49-5242-916972
email: pontegra@nionex.com
Web: www.nionex.com

This release was published on openPR.