Press release
Geofencing Market Size, Growth, Trends and Forecast to 2033
Geofencing Market Size
As per the report, the geofencing software market size has grown rapidly in recent years. It will grow from $44.58 billion in 2023 to $49.63 billion in 2024 at a compound annual growth rate (CAGR) of 11.3%. The geofencing software market size is expected to see rapid growth in the next few years. It will grow to $77.08 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%.
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Internet Of Things (IoT) Contribution To Geofencing Software Market Momentum
The rise in demand for the Internet of Things (IoT) is expected to propel the growth of the geofencing software market going forward. The Internet of Things refers to a network of interconnected physical devices embedded with sensors, software, and other technologies that enable them to collect and exchange data over the internet. The demand for the Internet of Things (IoT) is on the rise due to several factors, including the proliferation of high-speed internet connectivity, the demand for data analytics and insights, and the emergence of Industry 4.0 and digital transformation initiatives. Integration of IoT with geofencing software enhances its capabilities, enabling businesses to create more intelligent, responsive, and personalized location-based experiences for users. For instance, in August 2022, according to Akamai Technologies Inc., a US-based internet company, IoT connections are expected to increase from 15.1 billion in 2021 to 23.3 billion in 2025. Therefore, the rise in demand for the Internet of Things (IoT) is driving the growth of the geofencing software market.
Collaboration In The Geofencing Software Market For Advanced Geofence Advertising Platforms
Major companies operating in the geofencing software market are focusing on collaborating with each other and co-developing advanced solutions, such as the self-served geofence advertising platform, to gain a competitive edge in the market. Businesses that collaborate with other organizations can gain access to complementary technologies, broaden their market reach, and increase the overall quality and effectiveness of their geofencing software. For instance, in July 2023, Ethic Advertising Agency, a US-based digital advertising company, collaborated with Simpli.fi, a US-based digital advertising platform, to launch the Qujam platform, the first self-served geofence advertising platform, aiming to empower small businesses and agencies. This platform provides various advertising options, including banner ads on mobile apps and websites, OTT CTV (Over-the-Top Connected TV) advertising on streaming video apps, and video pre-rolls. The platform addresses common challenges faced by small businesses in utilizing geofence advertising, such as high costs, managed-only options, and a lack of reporting dashboards, by offering a fully do-it-yourself platform with real-time reporting capabilities.
The geofencing software market covered in this report is segmented -
1) By Product Or Type: Cloud-Based, On-Premise
2) By Application: Transportation And Logistics, Retail, Healthcare And Life Sciences, Industrial Manufacturing, Media And Entertainment, Government And Defense, Banking, Financial Services, And Insurance (BFSI), Other Applications
3) By End-User: Small And Medium Enterprises, Large Enterprises
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Major companies operating in the geofencing software market are Apple Inc., Google LLC (Alphabet Inc.), Samsung Electronics Co., Infosys Ltd., Environmental Systems Research Institute Inc. (Esri), XebiaLabs Inc., HERE Global B.V., GitLab Inc., MoEngage Inc., CloudBees Inc., CollabNet VersionOne Inc. (CollabNet), WebEngage, Mobstac, ConnectALL, GroundTruth, Bluedot Innovation Pty Ltd, Radar Labs Inc., Pulsate Ltd., The Mobile Majority, Leantegra, Plutora, Bleesk, Skyhook Wireless, Logitrack, PlotProjects
Contents of the report:
1. Executive Summary
2. Geofencing Software Market Report Structure
3. Geofencing Software Market Trends And Strategies
4. Geofencing Software Market - Macro Economic Scenario
5. Geofencing Software Market Size And Growth
…..
27. Geofencing Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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