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App Analytics Market Analysis, Top Drivers, Key Players, Segmentation And Forecast To 2033
App Analytics Market
As per the report, the app analytics market size has grown exponentially in recent years. It will grow from $4.10 billion in 2023 to $5.06 billion in 2024 at a compound annual growth rate (CAGR) of 23.3%. The app analytics market size is expected to see exponential growth in the next few years. It will grow to $11.77 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%.
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Rising Cybersecurity Threats Fuel Demand for App Analytic
The increasing number of cybersecurity threats is expected to propel the growth of the app analytics market going forward. Cybersecurity threats are increasing due to a larger digital footprint, sophisticated attack techniques, IoT proliferation, nation-state involvement, supply chain vulnerabilities, skill shortages, financial incentives, and zero-day exploits. App analytics in cybersecurity involves providing real-time monitoring, identifying suspicious activity, threat discovery, user behavior analysis, compliance monitoring, and support for incident response and forensic analysis. For instance, in January 2023, according to the new data provided by Checkpoint, an Israel-based provider of software and hardware products for IT security, global cyberattacks increased by 38% in 2022 compared to 2021. Therefore, the increasing number of cybersecurity threats is driving the app analytics market.
Leveraging Advanced Analytics For Smarter Marketing Strategies
Major companies operating in the app analytics market prioritize the creation of advanced offerings, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and drive app growth. These advanced analytics solutions offer insights into user behavior, acquisition channels, engagement metrics, and campaign performance to optimize marketing strategies. For instance, in April 2022, Adjust, a Germany-based mobile app analytics productivity company, launched Adjust Dataspace, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time. The platform offers chart integration, added dashboard filters, and extended cohort analysis time frames, empowering users with enhanced data visualization and customization for informed mobile app marketing decisions.
The app analytics market covered in this report is segmented -
1) By Deployment Mode: On-Premises, Cloud-Based
2) By Component: Software, Services
3) By Application: Advertising And Marketing Analytics, App Performance And Operations Management, Conversion Tracking, User Analytics, Revenue Management, Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance, Retail, Media And Entertainment, Logistics, Transportation, Hospitality, Telecom And Information Technology, Other Verticals
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Major companies operating in the app analytics market are AT&T Inc, Adobe Inc, Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.
Contents of the report:
1. Executive Summary
2. App Analytics Market Report Structure
3. App Analytics Market Trends And Strategies
4. App Analytics Market - Macro Economic Scenario
5. App Analytics Market Size And Growth
…..
27. App Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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