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Digital English Language Learning Global Market Report 2024 by The Business Research Company | Pearson plc, New Oriental Education & Technology Group Inc., Oxford University Press, 51Talk English International Inc., VIPKid, Preply Inc., McGraw-Hill Educat
The digital english language learning market size has grown rapidly in recent years. It will grow from $8.84 billion in 2023 to $10.39 billion in 2024 at a compound annual growth rate (CAGR) of 17.6%. The growth in the historic period can be attributed to rising internet penetration, personalization and adaptivity, gamification and immersive learning, and cost-effectiveness.The digital english language learning market size is expected to see rapid growth in the next few years. It will grow to $20.20 billion in 2028 at a compound annual growth rate (CAGR) of 18.1%. The growth in the forecast period can be attributed to increasing demand in emerging market, hybrid learning models, focus on employability and career advancement, integration with educational institutions, and expansion of edtech ecosystem. Major trends in the forecast period include product innovations, partnerships, technological advancements, integration of artificial intelligence.
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Digital English Language Learning Market Major Segments
The digital english language learning market covered in this report is segmented -
1) By Deployment Mode: On-Premises, Cloud-Based
2) By Business Type: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End User: Non-Academic Learners, Academic Learners
Key Driver - Impact Of Rising Demand For Online Education On Digital English Language Learning Market
The rising demand for online education is expected to propel the growth of the digital english language learning market going forward. Online education refers to delivering educational content, courses, and programs through digital technologies and the internet. The increasing demand for online education is driven by its accessibility, flexibility, affordability, and the evolving needs of learners in the digital age. Online education enhances the effectiveness, accessibility, and convenience of digital english language learning, empowering learners to achieve their language learning goals. For instance, in January 2022, according to the World Economic Forum, a Switzerland-based non-governmental organization, the number of students enrolled in online education witnessed a notable surge, rising from 71 million in 2020 to 92 million in 2021. Therefore, the rising demand for online education is driving the growth of the digital english language learning market.
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Prominent Trend - Innovative Solutions in the Digital English Language Learning Market
Major companies operating in the digital english language learning market are focusing on developing innovative solutions such as flagship English learning products to provide effective and engaging digital english language learning solutions. Flagship english learning products offer practical, engaging, and accessible language learning experiences for learners worldwide. For instance, in March 2023, Duolingo Inc., a US-based educational technology company, launched a new app called Duolingo ABC, specifically designed to help children in India aged 3 to 8 to learn, read and write in English. It is a free-to-use app that includes over 700 bite-sized lessons teaching the alphabet, phonics, and sight words in a fun and engaging way. It features a child-friendly interface and customizes the learning experience based on the child's reading level. The app also includes personalized lessons, such as teaching children how to write their names and letter-writing activities.
Digital English Language Learning Market Players
Major companies operating in the digital english language learning market are Pearson plc, New Oriental Education & Technology Group Inc., Oxford University Press, 51Talk English International Inc., VIPKid, Preply Inc., McGraw-Hill Education, Berlitz Corporation, Houghton Mifflin Harcourt, IXL Learning Inc., Chegg Inc., Inlingua International Ltd., Duolingo Inc., iTutorGroup, Lingoda GmbH, Open English LLC, EF Education First Ltd., Transparent Language Inc., Sanako Corporation, LanguageBird LLC, Voxy Inc., LearnCube, Onwards Learning, Yabla Inc., Wall Street English
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Largest And Fastest Growing Region In The Market
Asia-Pacific was the largest region in the digital english language learning market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital english language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Digital English Language Learning Market Report Structure
3. Digital English Language Learning Market Trends And Strategies
4. Digital English Language Learning Market - Macro Economic Scenario
5. Digital English Language Learning Market Size And Growth
…..
27. Digital English Language Learning Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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