STABILO steps up its virtual commitment

Competition in Second Life and the STABILO online comic platform set new milestones in the writing instruments sector.

Heroldsberg/Virtual World. Following its surprising promotions in "real" life, STABILO will now also be stepping up its virtual commitment over the next few months. STABILO is the first company in the writing instruments sector to venture entering the virtual world of "Second Life" (SL). From January, the aim is to get SL avatars onto the scent of the STABILO trend brand with a STABILO BOSS MINI competition. With "Toonity", another of its online appearances, STABILO is offering a global platform for comic fans.

With its reinforced virtual commitment, this internationally renowned writing instruments manufacturer should once again cause a sensation throughout the writing instruments world and beyond.

Among comic buddies
Over the course of the past few years, STABILO has consistently been part of the comic scene with its "comic campus", Europe's largest manga and comic drawing competition. The next logical step towards the target group's world comes in the form of " www.toonity.com ", a platform for comic fans - and thus the first ever online community worldwide. From January, "become a toonity" will be your opportunity to invite friends, present your own comics and exchange scene news and information, or in a nutshell: have fun. The comic portal is international. Whether you speak German, French, English or Spanish - comics are understood all over the world. With the integral comic creator, even beginners can successfully create funny comics in the blink of an eye, or more precisely, at the click of a mouse.

The (BOSS MINI) monster makes sure there is action in Second Life
Image counts: STABILO's intention is to also appear in the virtual world of Second Life in the same way as in real life - as a writing instrument manufacturer who has successfully managed to continually present itself as being authentic, trendy and having its finger on the pulse over the last few years. As the only company from the real world of pen and pencils, it will be attracting SL avatars from all over the world to the colorful STABILO trail with a fun competition. A snapshot taken with the monster will act as proof that the meeting took place and can be uploaded here: www.stabilo.com/secondlife
The reward will come in the form of in-demand real-life prizes.

STABILO International GmbH
Schwanweg 1 - 90562 Heroldsberg - Germany

Marion Korbel
Public Relations

Phone +49 (911) 567 - 1315
Telefax +49 (911) 567 - 1311
Email presse.de@stabilo.com

STABILO has established itself as the "in-brand" of pens amongst young people all over Europe. The reason: STABILO products stand for design, trends and lifestyle. Whereas in the past the main focus was on the pens' technological features, such as the amount of ink and the line thickness, the needs and wants of those who write, highlight or draw with a STABILO are now central to product development from the very beginning. This results in innovative and high-quality products perfectly suited to modern lifestyles, especially to those of young people.

This release was published on openPR.