Press release
Asia Pacific Advertising Video-on-Demand (AVOD) Market Demand, Growth And Forecast 2024-2032
The growing utilization of high-speed internet as well as the proliferation of smart devices are the factors responsible for the growth of the Asia Pacific advertising video-on-demand (AVOD) market. Additionally, the market for advertising video-on-demand is escalating owing to a significant shift in media consumption patterns, with an increasing preference for streaming content online. AVOD platforms offer free access to a vast array of video content supported by advertisements, making them an attractive option for cost-conscious viewers. Moreover, the rise of digital advertising budgets, as brands recognize the effectiveness of targeting and engaging audiences through AVOD platforms, is also a key trend driving market expansion. Local content production tailored to diverse linguistic and cultural preferences is boosting viewer engagement and expanding the user base across different demographics.
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Asia Pacific Advertising Video-On-Demand (AVOD) Market Trends and Drivers:
Another significant driver of the Asia Pacific advertising video-on-demand (AVOD) market is the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML). These technologies enhance the personalization of content and advertisements, improving the user experience and increasing ad relevance and effectiveness. In addition to this, advertisers leverage data analytics to gain insights into consumer behavior, allowing for more precise targeting and a better return on investment. The emergence of hybrid monetization models, combining subscription-based services with ad-supported content, is also gaining traction, providing users with more flexible viewing options while maximizing revenue opportunities for platforms. Furthermore, collaborations between AVOD platforms and telecommunications companies are expanding access to streaming services, especially in emerging markets, which is anticipated to drive the Asia Pacific advertising video-on-demand (AVOD) market over the forecasted period.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
Pre-Roll Advertisement
Mid-Roll Advertisement
Post-Roll Advertisement
Breakup by Streaming Device:
Smart TVs
Laptops and Desktops
Smartphones and Tablets
Others
Breakup by Content:
Media and Entertainment
Music
Travel and Tourism
Sports
Others
Breakup by Solution Type:
Pay TV on Demand
Over the Top
Others
Breakup by Organization:
Large Enterprise
Small and Medium Enterprise
Breakup by Country:
China
Japan
India
South Korea
Australia
Indonesia
Others
Competitive Landscape with Key Player:
Amazon.com
Inc.
ByteDance Ltd.
Facebook Inc.
(Meta Platforms Inc.)
Kakao Corp., LINE Corp. (Z Holdings)
NAVER Corp., RCTI+
Vidio (Surya Citra Media)
Viu International Limited (PCCW Limited)
Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited).
Explore full report with table of contents: https://www.imarcgroup.com/asia-pacific-advertising-video-on-demand-market
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