Press release
Infant Formula Market Growing Demand and Growth Opportunity 2024 - 2031 | Kendamil USA, Nestle, USA, Arla Foods
Market Overview:Global infant formula market is estimated to be valued at USD 81.42 Bn in 2024 and is expected to reach USD 161.51 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
Market Dynamics:
The increasing popularity and demand for organic infant formula is driving the market growth. Organic infant formula is manufactured using organic and natural ingredients without any chemicals, additives, synthetic hormones or genetically modified organisms. Furthermore, hectic lifestyles and increasing number of working mothers globally are fueling the demand for infant formula products. This has significantly boosted sales of infant formula as working mothers are unable to breastfeed and need alternative solutions.
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1 Growing Women Working Population Worldwide is Driving the Demand for Infant Formula
One of the primary drivers of the infant formula market worldwide is the steadily increasing population of working women. As more women enter or continue their careers post childbirth, they face difficulties in exclusively breastfeeding their babies due to constraints of time and availability. This pushes up the demand for convenient and nutritious infant formula products that can substitute or supplement breastmilk. The working women population has grown significantly across both developed and developing nations in recent decades. Market research estimates that over 50% of mothers in U.S., U.K., China and other major economies return to work within 3-6 months of delivering a baby. The long work hours and jobs requiring travel or relocation make exclusive breastfeeding very challenging for these women. To ensure optimal nutrition for their babies in such situations, infant formula emerges as a practical and viable alternative to breastmilk. The trend of increasing female workforce is expected to continue boosting sales in the global infant formula industry.
2 Rising Disposable Incomes Fuel Higher Spending on Premium Babycare Products
Another prime driver for the baby formula market is the rising disposable incomes of parents worldwide which allows them to spend more on premium nutrition and babycare products. Over the past decade, economies across regions have witnessed strong economic growth and wage inflation. This has uplifted the purchasing power of households especially in developing Asian, Latin American and Middle Eastern markets. Parents now consider the well-being and development of infants as a top priority and are willing to invest in high-quality baby products. The infant formula segment has successfully tapped into this lucrative segment by launching novel formulations enriched with prebiotics, probiotics, DHA/ARA and other clinically-proven nutrients. These functional variants command significantly higher unit prices compared to basic formulas. As people achieve greater affluence, they purchase premium variants to provide the very best to their babies from the beginning years of development. This affluence driver continues propelling the baby formula industry growth globally.
3 Stringent Regulations Limiting Marketing Pose a Threat
One of the major restraints faced by the infant formula market is the stringent regulations imposed by governments worldwide on their advertising and marketing. Following the controversies of free sample distribution and aggressive promotion methods employed in the past, many regulatory bodies have stepped in with thoughtful policy making. For example, the World Health Organization (WHO) advocates exclusive breastfeeding for the first 6 months and advises carefully controlled introduction of complementary foods post that period. To align with these recommendations, authorities in the European Union, United States, China, India and other regions have prohibited promotion of breastmilk substitutes near maternity hospitals and clinics. Television, print and digital advertisements for infant formulas also need prior permission and specific disclaimers. These prudent norms aim to support breastfeeding among new mothers while curbing marketing excesses. However, they also restrict brand-building opportunities for formula companies to a certain extent. Maintaining sales and consumer awareness within the ambit of evolving compliance norms remains a challenge.
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Top Companies Featured in This Report:
★ Kendamil USA
★ Nestle
★ USA
★ Arla Foods
★ Bobbie
★ Dana Dairy Group
★ Danone S.A.
★ Abbott Nutrition
★ Mead Johnson Nutrition
★ The Kraft Heinz Company
★ Meiji Holdings Co. Ltd.
★ Synutra International Inc.
★ Pfizer Inc.
★ Friesland Campina
★ Bubs Organic LLC.
★ Perrigo Company plc
★ Bellamy's Organic.
★ Glanbia plc
★ Reckitt Benckiser Group PLC.
★ PT Kalbe Farma Tbk
Market Segmentation:
By Product Type:
★ By Ingredient: Cow's milk based, Soy Based, Hypoallergenic, Others (Lactose free, Goat's milk, etc.)
★ By Form: Powder forms, Liquid concentrate forms, Ready-to-feed forms
★ By Distribution Channel: Supermarkets and Hypermarkets, Convenience stores, Online, Others (Specialty stores, etc.)
Key Regions/Countries Classified as Follows:
» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Key Insights from the Global Infant Formula Market Analysis:
Market Size Evaluation: Assessing the value and sales volume of the Infant Formula market spanning from 2024 to 2031.
Market Trends and Dynamics: Analyzing the drivers, opportunities, challenges, and risks influencing the Infant Formula market.
Macro-economic and Regional Impacts: Exploring how global inflation and geopolitical events affect the Infant Formula market.
Segment Analysis: Examining the market value and sales volume of Infant Formula by type and application from 2024 to 2031.
Regional Market Overview: Assessing the current situations and future prospects of the Infant Formula market in different regions.
Country-level Studies: Providing insights into revenue and sales volume for major countries within each region.
The report also delves into the competitive landscape, key players, trade patterns, industry value chain, recent news, policies, and regulations. Should you have any inquiries or require customization options, please don't hesitate to contact us.
In summary, whether you're engaged in manufacturing, distribution, or investment within the Infant Formula sector, this report furnishes invaluable insights into market segments, drivers, challenges, investment prospects, regional dynamics, major players, growth strategies, prevailing trends, and hurdles influencing the industry's expansion.
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Author Bio:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
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Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.
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